How Starbooked works
Starbooked is a searchable list of micro creators with real numbers, a public score, and a rate you see before you write. It exists because finding the right small creator, getting a reply, and knowing what to pay are the three things that eat a founder's week.
Who gets listed
Creators with 1k to 100k followers on YouTube, TikTok, Instagram or X who posted in the last 90 days and score above the bar below. The data comes from public profile pages and the platforms' public APIs. Anyone can ask to be removed, and we do it the same day.
The benchmark score
Out of 100, same rule for everyone, computed from public numbers:
- Engagement, 50 points. Median views on recent posts divided by followers. Full points at 40% or more.
- Activity, 30 points. Uploads in the last 90 days. Full points at 30 or more.
- Reach, 20 points. Followers on the main platform. Full points at 100k.
The bar is the median score of everyone we collected. Below it, a profile is not published.
The brand fit report
Every profile carries a report read by AI from the creator's public output: the last 50 titles and descriptions, a few thumbnails, and a sample of comments. It covers content (topics on the IAB taxonomy, formats, tone, language), audience (languages, likely regions, what people ask about, how often they ask where to buy), commercial history (sponsored share, brands seen, how products are integrated) and suitability on the GARM brand safety framework. Each claim that could hurt a creator carries the evidence behind it.
What we never do: infer a creator's age, gender, ethnicity, religion, sexuality or political views from their face, voice or content. We classify content, not people. "Discusses debated topics: medium" is a content label with a quote behind it. Audience age and gender appear only when the creator uploads their own platform analytics, and are marked verified.
The rate estimate
Public rules, the same for everyone, in US dollars. They price reach, not follower counts.
| Platform | Rule | Floor | Example |
|---|---|---|---|
| YouTube, sponsored integration | $20 to $35 per 1,000 median views on the last 50 videos; $4 to $8 per 1,000 when more than half of recent uploads are Shorts | $150–250 | 20,000 median views: $400–700 |
| Podcast, host-read mid-roll | $18 to $25 per 1,000 estimated downloads per episode (from Apple ratings, cadence and age, marked estimated) | $40–90 | 5,000 downloads: $90–130 |
| Instagram, TikTok, X (sample profiles) | Flat range by follower band until real data arrives | $25–40 | 25k followers: $90–200 |
The CPM is shown next to every rate so you can compare it with paid ads, where $10 to $30 per 1,000 is typical.
When a creator confirms their rate, we show theirs and mark the profile boosted.
What we charge
Search is free. Brands pay $0.80 per contact unlocked, or $29 a month for 100. Boosted creators pay nothing; we take 15% of deals that come through the site. See pricing.
Who we are
A small team building tools for small brands. Questions: hello@example.com.