Starbooked

100STARS (@100stars-official) is a Japanese idol group channel based in Japan, posting live call lectures, dance clips and short comedic skits. The channel has about 1,550 subscribers and a median of roughly 1,600 views per video, uploading several times a week. Sponsored integrations would cost about $150 to $250 per video, given its Shorts-heavy mix.

Why brands book 100STARS

Japanese idol channel with dense, engaged fans for music-adjacent campaigns

  • Median of about 1,566 views per video across 142 uploads
  • Shorts make up 54 percent of recent output, with 48 uploads in 90 days
  • Comment rate is low at 0.05 percent, so engagement is mostly passive
Best formusic and entertainment launchesJapan-focused awareness campaigns
Watch forSmall audience; the channel is young and its sponsorship history is empty.

Brand fit report

Content

Topics, IAB taxonomy
Music55%
Entertainment35%
Lifestyle10%
Formats
YouTube Shorts, call lecture videos, street interview skits
Tone
playful, energetic
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for most Shorts, 2 to 5 minutes for call lectures

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutgroup schedule and event appearanceshow to learn the call chantswhich member is which
Age
40%18-24
35%25-34
15%35-44
10%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. One video, the CHARGE SPOT special footage, refers to a signage collaboration but is not labeled as a paid integration.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is idol performance and light dating-themed comedy; a video titled 'ワンスタの金髪の握手赤ちゃんにまで容赦ないのかよ' is playful, not violent, and no concerns were flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k1.6k48
X–––

Benchmark score: 80 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 4 days ago.

100STARS公式YouTube Channel 『いつまでも青春』をテーマにスターを発掘!! 【100STARS運営アカウント】 [X]https://twitter.com/100STARS_ 【100STARS】 [X]https://x.com/100stars_100?s=21&t=yMLX0qY3neTopM6LYMxs0w Follow Me!!!!!
100STARS's own profile description on YouTube

Are you 100STARS? Claim or remove this profile.

About 100STARS

100STARS is a Japanese idol group channel that posts live call lectures, dance clips and short comedic skits built around the theme of youthful energy. The channel publishes frequently, with 48 uploads in the last 90 days, and most recent output is Shorts under a minute. Viewers are likely young Japanese adults; this is an estimate based on language and content style.

The channel has about 1,550 subscribers and a median of roughly 1,600 views per video. Sponsored integrations would fall in the $150 to $250 range per video given the Shorts-heavy mix. Using the standard $20 to $35 CPM for long-form content, that is far above the typical $10 CPM for paid ads, so the channel is better suited to small, targeted campaigns than broad reach.

Brands targeting Japanese youth culture, music fans or local entertainment promotions should consider this channel. It is a fit for low-budget tests rather than large awareness pushes.

Written from 100STARS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 100STARS can edit or remove this page at any time.

Questions about 100STARS

How much does 100STARS charge for a sponsored video?

Based on a median of about 1,566 views and a Shorts-heavy mix, a sponsored integration would be roughly $150 to $250 per video. Final pricing depends on format and usage rights and is best confirmed directly with the channel.

What does 100STARS post about on YouTube?

The channel posts call lecture videos for its idol group songs, short dance clips, and comedic street-interview skits. Most recent uploads are Shorts under one minute, with some longer live-style call lectures.

How do I contact 100STARS for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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