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11 Personnel

Podcast · kentuckysportsradio.com · US · EN
Hosted by Nick Roush, Adam Luckett

11 Personnel, from Kentucky Sports Radio, is co-hosted by Nick Roush and Adam Luckett and covers Kentucky football, opponent previews, betting picks and SEC coverage. The show has 418 episodes with near-daily cadence and typical episodes of about 37 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of roughly $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor 11 Personnel

Daily Kentucky football show reaching engaged SEC fans and bettors

  • 418 episodes with near-daily releases keep sponsor placements frequent
  • Apple Podcasts rating of 4.8 from 214 ratings signals a loyal listener base
  • Episodes average about 37 minutes, enough room for a full host-read mid-roll
Best forsports betting apps and sportsbooksregional sports merchandise or ticketingcollege football media and gaming
Watch forDownload estimates are inferred from ratings, not published, so verify with the show before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Sports Betting15%
Formats
co-hosted banter, game preview, betting picks, insider interview
Tone
analytical, energetic
Language
English
Production
Clean, edited audio
Typical length
25 to 55 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 214 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), and the show is over five years old with 418 episodes, near-daily cadence and a Podcast Index popularity of 4.
Audience asks aboutWill Kentucky beat its upcoming SEC opponentWhich college football games are worth betting this weekHow Kentucky football compares to its rivals
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the owner is On3 Media Inc. but no sponsors are named.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover football previews and picks with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

It’s all about the X’s and O’s, Jimmys and Joes when Nick Roush and Adam Luckett bring out the microscope to talk Kentucky football and break down the Cats’ upcoming opponents.
11 Personnel's own show description from the podcast feed

Do you make 11 Personnel? Claim or remove this page.

About 11 Personnel

11 Personnel is a Kentucky football podcast from Kentucky Sports Radio, hosted by Nick Roush and Adam Luckett. The show breaks down Kentucky's X's and O's, previews upcoming opponents and offers college football betting picks. Episodes run about 37 minutes and the feed lists 418 episodes, released almost daily since July 2019.

The Apple Podcasts listing shows a 4.8 average from 214 ratings. Based on those signals, listenership is estimated at roughly 5,000 to 25,000 downloads per episode, mostly from the United States. These figures are estimates, not published numbers.

Sponsors are not named in the feed or the owner listing (On3 Media Inc.). An estimated sponsorship runs about $90 to $625 per host-read mid-roll, making it a fit for sportsbooks, regional sports brands and football-focused advertisers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 11 Personnel can edit or remove this page at any time.

Questions about 11 Personnel

How much does 11 Personnel charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final pricing depends on the show's current rate card.

What is 11 Personnel about?

11 Personnel is a Kentucky football podcast from Kentucky Sports Radio, hosted by Nick Roush and Adam Luckett. It covers game previews, X's and O's breakdowns, opponent analysis and college football betting picks.

How do I contact 11 Personnel about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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