12 On Your Side (@12onyourside), a Richmond, Virginia television news channel, posts local news, weather and traffic updates. It has about 13,600 subscribers, a median of 309 views per video, and roughly 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.
Local Richmond news audience for regional brands seeking weather-adjacent or civic relevance
- About 13,600 subscribers with a median of 309 views per video across 50 uploads in the past year.
- Upload pace of roughly one video per day, mostly under three minutes.
- Shorts make up about 18 percent of uploads, with the rest long-form news segments.
Brand fit report
Content
- Formats
- news segments, live broadcast clips, weather forecasts, newscast roundups
- Tone
- informative, serious
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 3 minutes, with occasional live streams over 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Several recent titles cover fatal shootings and a shooting involving a 2-year-old at a daycare, such as 'Friends mourn man killed in Richmond shooting, push for answers'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 14k | 309 | 50 |
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Feel Better Lounge: Rest and recovery · 65 views
▶Will fall temperatures stick around in Virginia? · 78 views
▶Nonprofits host voter education events ahead of midterms · 95 viewsLast three uploads, latest today.
12 On Your Side is Richmond, Virginia's choice for award-winning news, First Alert Weather, and the latest local traffic updates. Want more news from RVA? Visit 12yourside.com and follow us on social media. Contact our newsroom: newsroom@12onyourside.com or 804-230-1212
About 12 On Your Side
12 On Your Side is the news channel of a Richmond, Virginia television station, publishing local news segments, weather forecasts and traffic updates on YouTube. The channel covers crime, courts, county government, elections and regional stories, typically uploading about one video per day. Viewers are likely local adults interested in what is happening across Greater Richmond, though this audience profile is an estimate.
For brands, the channel has about 13,600 subscribers and a median of 309 views per video. Based on the rate rule for long-form content, a sponsored integration would range from $150 to $250 per video, and comparable CPM sits around $20 to $35 per 1,000 median views, versus the $10 to $30 typical for paid ads.
Brands seeking local awareness in Richmond, particularly services and regional businesses, may find this channel useful, provided their messaging fits a news environment with frequent violent coverage.
Written from 12 On Your Side's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 12 On Your Side can edit or remove this page at any time.
Questions about 12
How much does 12 On Your Side charge for a sponsored video?
Based on a median of 309 views per video, a sponsored integration is estimated at $150 to $250 per video. This is a range from Starbooked's rate rule, not a published price. Contact details unlock on Starbooked for $0.80.
What does 12 On Your Side post about on YouTube?
The channel posts local news segments, weather forecasts, traffic updates, and civic stories about Richmond, Virginia and surrounding counties. Most videos are under three minutes. Shorts are a minority of uploads.
How do I contact 12 On Your Side for a brand deal?
Contact details, including newsroom contact information listed on the channel, unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
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