1990 Institute
1990 Institute (@1990institute) is a San Francisco nonprofit channel in the US that posts English videos on Asian American issues, US-China relations and youth events. It has about 21,000 subscribers and a median of under 100 views. It uploads roughly 30 videos a year, over 40 percent of them Shorts. Estimated rate is $90 to $180 per video. Its Roots & Wings youth symposium drives much of the content.
A nonprofit voice for Asian American youth and education programs, suited to community-minded sponsors.
- About 21,000 subscribers with 9 uploads in the last 90 days.
- Median views are 89, so reach is small; one video showed 238,457 views, likely an outlier.
- Event content targets students, parents and educators around the Roots & Wings symposium.
Brand fit report
Content
- Formats
- event promos, panel recordings, short clips
- Tone
- earnest, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- about 1 minute, with some 60 to 90 minute panels
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own events and donation page.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos such as 'Understanding the AI Boom: Power, Politics, & the Future of U.S.-China Relations' discuss policy and history topics.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Invisible Lifelines: The Asian American Legacy of Courage, C · 155 views
▶Written in Blood, Tears, and Sweat: The K.W. Lee Story · 110 views
▶1 Day to go YS 2026 · 21 viewsLast three uploads, latest 13 days ago.
The 1990 Institute is an American 501(3)(c) nonprofit organization, whose mission is to champion fair and equal treatment for Asian Americans and a constructive U.S.-China relationship through leadership, education, and collaboration. We were founded in 1990 and are located in San Francisco, California. Visit and learn more about us: https://www.1990institute.org Contact us: contact@1990institute.org Join our mailing list: https://www.1990institute.com/join Donate to our nonprofit: https://www.1990institute.com/donate Follow us on Instagram: https://www.instagram.com/1990institute Like us
About 1990 Institute
1990 Institute (@1990institute) is a San Francisco nonprofit that uses YouTube to share its work on fair treatment for Asian Americans and a constructive US-China relationship. Recent uploads include promos and recaps for the Roots & Wings youth symposium, panel recordings on AI and technology, heritage month messages and short documentary pieces. It posts about 30 videos a year.
The channel has about 21,000 subscribers but a median of only 89 views per video; one video reports 238,457 views and appears to be an outlier. The audience is likely students, parents, educators and community members in the US. Audience figures are estimates.
No sponsorships were detected. At the $90 to $180 range, the midpoint implies a CPM above $1,500 against the $10 paid norm, so this is not a reach buy. It fits education and community organizations seeking a mission-aligned partnership rather than impressions.
Written from 1990 Institute's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 1990 Institute can edit or remove this page at any time.
Questions about 1990
How much does 1990 Institute charge for a sponsored video?
Starbooked estimates $90 to $180 per video from about 21,000 subscribers. With a median of 89 views, the implied CPM is above $1,500, so it is a mission-fit partnership rather than a reach buy.
What does 1990 Institute post about on YouTube?
Videos on Asian American issues, US-China relations, heritage months and the Roots & Wings youth symposium, including short promos and long panel recordings on topics like AI in the classroom.
How do I contact 1990 Institute for a brand deal?
The channel lists contact@1990institute.org. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.