1X (@1x-tech) is a robotics company channel registered in Norway, based in Palo Alto according to its website, showing its NEO home humanoid robot. It has about 62,000 subscribers and a median of 94,000 views, with roughly six uploads a year. Sponsored integrations run about $1,890 to $3,300 per video. Its NEO order video reached 1.9 million views.
A high-production robotics channel where single videos regularly reach hundreds of thousands of views.
- Median video draws about 94,000 views from about 62,000 subscribers, so reach exceeds the subscriber count.
- Launch videos hit 860,000 to 1.9 million views, and the 90th percentile is about 860,000.
- Likes and comments run at about 2.1 percent engagement, with 10,492 comments on the NEO order video.
Brand fit report
Content
- Formats
- product announcements, short demo clips, behind-the-scenes factory videos
- Tone
- futuristic, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own product, as in 'NEO The Home Robot | Order Today'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'NEO Factory | Hayward, California' and 'NEO's Hands' are corporate product content with nothing flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 62 / 100
Public rule, same for everyone. How it works.
Recent videos
▶NEO’s Hands · 206k views
▶People of Hayward | NEO Factory · 18k views
▶NEO Factory | Hayward, California · 106k viewsLast three uploads, latest 99 days ago.
Order NEO The Home Robot Today: https://www.1x.tech/neo Connect with 1X Website: www.1x.tech X: https://x.com/1x_tech LinkedIn: https://www.linkedin.com/company/1x-technologies/ Instagram: https://www.instagram.com/1x.technologies/
About 1X
1X is the official YouTube channel of a robotics and AI company, which its website describes as based in Palo Alto, California and building the NEO home robot. The channel is registered in Norway. Videos are polished product reveals, AI progress updates and factory tours, most under two minutes.
The channel has about 62,000 subscribers and 5.2 million lifetime views. A typical video gets about 94,000 views, and the biggest launches pass 800,000. Posting is sparse, about six uploads in the past year. Audience data is a Starbooked estimate and likely skews toward technology followers, mostly in the US.
A sponsored integration is estimated at $1,890 to $3,300 per video, a CPM of $20 to $35 per 1,000 views against the $10 to $30 typical of paid ads. It fits technology, AI and smart home brands that want association with a robotics audience and can work with a company-run channel.
Written from 1X's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 1X can edit or remove this page at any time.
Questions about 1X
How much does 1X charge for a sponsored video?
Starbooked estimates $1,890 to $3,300 per sponsored video, based on a median of about 94,000 views at $20 to $35 per 1,000 views. Final pricing depends on the channel's terms.
What does 1X post about on YouTube?
Product reveals and updates for the NEO home humanoid robot, AI model demos, hardware design clips, factory and headquarters tours, and team behind-the-scenes videos from the robotics company.
How do I contact 1X for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. No public email was found, but the company website has a press page and support links.
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