21niry (@21niry) is a Swedish channel, with 1,900 subscribers and about 3.9 million total views, that posts instrumental saxophone covers of Swedish hymns and classic pop songs, plus some running and rock clips. Its median video draws about 30,000 views. The channel has been inactive since 2015, so a brand deal is not realistic. The estimated rate would be $150 to $250 per video.
Instrumental saxophone covers with steady, family-friendly appeal in Sweden
- Median views of about 30,000 per video across 64 uploads
- Over 3.8 million lifetime views, with a 2011 catalog that still gets views
- No sponsored content seen, so a first brand integration would stand out
Brand fit report
Content
- Formats
- instrumental audio with still images, song uploads with lyrics on screen, short clips of running form
- Tone
- nostalgic, understated
- Language
- Swedish
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Catalog consists of instrumental hymns, Christmas songs and classic pop covers with no flagged content in the recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.9k | 30k | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Löpsteg 15 Maj 2015 · 152 views
▶Stiga autoclip 127 Re-entry method to charging station. · 2.1k views
▶Midfoot running 5 march 2014 · 245 viewsLast three uploads, latest 4173 days ago.
Jim Steinman, Meatloaf and Bonnie Tyler. Perfect combination. e-mail. nisserydstrom@live.se
About 21niry
21niry is a Swedish YouTube channel with about 1,900 subscribers and roughly 3.9 million total views across 64 videos. It posts mostly instrumental saxophone covers of Swedish hymns, Christmas songs and classic pop, along with some Meat Loaf and Jim Steinman clips and occasional running notes. The channel's most successful uploads date from 2011. The last upload was in 2015.
The audience is mainly Swedish-speaking and older, which we estimate from the content type rather than from platform data. Viewers look for song titles, recordings and sheet music. Commercial intent is low, and the channel has no sponsorship history.
The estimated rate is $150 to $250 per video. That works out to a CPM of roughly $20 to $35 per 1,000 views, compared with the typical $10 to $30 for paid ads. It suits brands that want a quiet, family-friendly audience in Sweden rather than a fast-growing channel.
Written from 21niry's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 21niry can edit or remove this page at any time.
Questions about 21niry
How much does 21niry charge for a sponsored video?
The estimated rate is $150 to $250 per video, based on a median of about 30,000 views and a CPM of $20 to $35 per 1,000 views. The channel has no sponsorship history, so this is a benchmark, not a quoted price. Confirm terms before booking.
What does 21niry post about on YouTube?
21niry mostly posts instrumental saxophone covers of Swedish hymns, Christmas songs and classic pop. Some uploads feature Meat Loaf and Jim Steinman, and a few clips cover running technique. The channel has not posted since 2015.
How do I contact 21niry for a brand deal?
The channel description lists an email address for contact. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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