&23 / Tsumi

@_23_tsumi_ · JP · JA

vocaloid music original songs japanese music gothic music

&23 / Tsumi (@_23_tsumi_), a Japanese creator from Japan, makes original vocaloid-style songs, composes, illustrates and films them, with about 6,550 subscribers and roughly 1,400 median views. Uploads about 46 times a year, mostly Shorts. Estimated rate: $150 to $250 per video. One distinctive detail: many tracks feature collaborating singers.

Why brands book &23

Dark gothic vocaloid songs with reliable Shorts reach in Japan

Median Shorts views near 1,400 across the last 30 videos
Around 46 uploads in the past year, roughly one per week
Engagement rate of 5.4% from likes and comments on recent videos

Best formusic release promotionaudio and instrument brandsgothic fashion or aesthetic campaigns

Watch forAudience is concentrated in Japan and reach per video is modest; no sponsorship history.

Brand fit report

Content

Topics, IAB taxonomy

Music85%

Entertainment15%

Formats: short vertical music clips, full-length song uploads with visuals, cover-style vocal clips
Tone: dark, stylish
Language: Japanese
On camera: No, voiceover and b-roll
Production: Clean, lightly edited
Typical length: under 30 seconds

Audience

Commercial intent10/100

Comments asking for links, prices or where to buy

Sentiment75/100

Positive share of 30 comments

Engagement5.4%

Likes and comments per view on recent videos

Audience asks aboutwho sings the featured vocalwhere the song can be streamed or downloadedwhat the song's theme or story means

Age

40%18-24

40%25-34

12%35-44

8%45+

Gender

50%women

50%men

Countries

🇯🇵 Japan90%

🇺🇸 United States3%

LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencelow

Politicslow

Family friendly
Gothic and dark-themed song titles such as 'Totentanz' and 'Danse Macabre' are stylistic rather than explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	6.5k	1.4k	11
X	–	–	–
Instagram	–	–	–
TikTok	–	–	–

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers27 / 50

Activity Uploads in the last 90 days11 / 30

Reach Followers on the main platform1 / 20

Recent videos

▶珍しくインスト曲を作ってみました。『Into the Dark』 #shorts · 1.4k views

▶新曲『ジャアク feat.氷山キヨテル』公開中😈 #ボカロ #歌ってみた #shorts · 1.3k views

▶その少年の名前は『●●●●』 #ボカロ #歌ってみた #shorts · 415 views

Last three uploads, latest 25 days ago.

ツミです。作曲します。 ◆お仕事のご相談・お問い合わせはこちらまで 23tsumi.official@gmail.com X: https://x.com/_23_tsumi_?s=21&t=EtR80-ecGwQoJg17vOEUww Instagram: https://www.instagram.com/_23_tsumi_?igsh=eGhwbDN6YnV5NGNn&utm_source=qr TikTok: https://www.tiktok.com/@_23_tsumi_?_t=ZS-8uX8Dcb3f6u&_r=1

&23 / Tsumi's own profile description on YouTube

Are you &23 / Tsumi? Claim or remove this profile.

About &23 / Tsumi

&23 / Tsumi is a Japanese creator who composes and produces original vocaloid-style songs, handling music, illustration and video. The channel posts mostly YouTube Shorts, usually short vertical clips of tracks with dark gothic and folk-inspired themes, plus occasional full-length song uploads with visuals. Recent uploads were roughly weekly.

The audience is estimated to be mostly Japanese listeners, with a smaller share of English-speaking viewers. The channel shows no paid sponsorships so far. Source for the audience estimate: channel data, not a survey.

Brands in music, audio or aesthetic fashion looking for a niche Japanese music audience may find this channel useful. Estimated rate is $150 to $250 per video, which works out to about $20 to $35 CPM at median views, compared with typical paid-ad CPM of $10 to $30.

Written from &23 / Tsumi's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. &23 / Tsumi can edit or remove this page at any time.

Questions about &23

How much does &23 / Tsumi charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on about 1,400 median Shorts views and a $4 to $8 per 1,000 views Shorts rule. This is a pricing estimate from channel data, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does &23 / Tsumi post about on YouTube?

&23 / Tsumi posts original vocaloid-style songs in Japanese, with dark gothic and folk-inspired themes. Most uploads are YouTube Shorts of around 15 to 25 seconds, plus occasional full-length tracks with visuals. Many songs feature guest singers.

How do I contact &23 / Tsumi for a brand deal?

The creator lists a business email in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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