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易發睇樓團 (@28hse_com) is a Hong Kong property channel run by the 28Hse property portal, covering flats, estates and market news in Cantonese. It has about 91,000 subscribers and a median of roughly 75,000 views per video, posting around 50 videos a year. Sponsored integrations are estimated at $1,500 to $2,500 per video.

Why brands book 易發睇樓團

Hong Kong property buyers watch this channel for flat tours and new-development coverage

  • Median of about 75,000 views per long-form video across the last 30 uploads
  • Around 50 uploads in the past 365 days, roughly one a week
  • Recent partner integrations already run with insurance and developer brands
Best forinsurance and financial serviceshome improvement and furnishingnew property developments
Watch forViewers are Cantonese-speaking Hong Kong residents, so the market is narrow outside Hong Kong.

Brand fit report

Content

Topics, IAB taxonomy
Real Estate85%
Business and Finance10%
Home and Garden5%
Formats
flat tour walkthroughs, estate review and buyer's guide, market analysis commentary
Tone
informative, conversational
Language
Chinese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 23 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.6%
Likes and comments per view on recent videos
Audience asks aboutIs this estate worth buying in its current price range?How much are units in this area per square foot?What should buyers check before moving in or renovating?
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
45%women
55%men
Countries
Hong Kong90%
Other10%
LanguagesCantonese 100%

Commercial

10%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
易發睇樓團特約 (developer-sponsored new-project integrations, named in titles)Pru Life Insurance Hong Kong (保誠保險, '誠'就港生活特輯 series)
Categories promoted
insurance, new property developments
Affiliate links
No

Recent titles such as '保誠保險特約「誠」就港生活特輯' and '易發睇樓團特約|港島東海德園' label paid partner integrations.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is property tours and market commentary with no flagged material; one title references a 'natural' housing market outlook without controversy.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube91k75k19
Instagram–––

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 1 days ago.

28Hse香港屋網會為大家帶來最新樓市資訊,記得「SUBSCRIBE訂閱」我哋28Hse香港屋網Channel喇! 記得㩒埋旁邊個個「鐘仔🛎」,咁你就可以睇到我哋最新嘅樓市影片喇! 🌐28Hse香港屋網: https://www.28hse.com/ 📱下載 Android App: https://www.28hse.com/appdownload?android 📱下載 Iphone App: https://www.28hse.com/appdownload?ios 📱Facebook專頁: https://www.facebook.com/28Hse 📱Instagram專頁: https://www.instagram.com/28hse_com/
易發睇樓團's own profile description on YouTube

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About 易發睇樓團

易發睇樓團 is a Cantonese property channel from the Hong Kong property portal 28Hse. It publishes flat tours, estate reviews and market commentary, mostly 15 to 23 minutes long, with the host on camera. The channel has about 91,000 subscribers and a median of roughly 75,000 views per video.

Its viewers appear to be Hong Kong residents in the 25 to 44 range who are buying, renting or upgrading homes. This is an estimate based on the subject matter and comment context, not verified audience data. Recent uploads include paid partner segments for an insurer and developer projects.

At an estimated $20 to $35 per 1,000 median views, a sponsored integration works out to roughly $1,500 to $2,600 per video, which compares with the typical $10 to $30 CPM for paid ads. The channel suits insurers, home furnishing brands and developers reaching Hong Kong buyers.

Written from 易發睇樓團's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 易發睇樓團 can edit or remove this page at any time.

Questions about 易發睇樓團

How much does 易發睇樓團 charge for a sponsored video?

Based on a median of about 75,000 views, the estimated rate is roughly $1,500 to $2,600 per sponsored video, using $20 to $35 per 1,000 median views. The rate is a Starbooked estimate, not a confirmed price from the creator. Contact details unlock on Starbooked for $0.80.

What does 易發睇樓團 post about on YouTube?

The channel posts Cantonese property content, including flat tours, estate reviews, buyer's guides and market news about Hong Kong residential properties. Videos typically run 15 to 23 minutes and feature a host on camera.

How do I contact 易發睇樓團 for a brand deal?

Contact details for this channel unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options.

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