32 Thoughts: The Podcast
32 Thoughts: The Podcast, from Sportsnet, is hosted by NHL insider Elliotte Friedman and Kyle Bukauskas. It covers hockey news, analysis and interviews. The show has 600 episodes, released about every four days, with a median length of roughly 80 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll ad.
Weekly Canadian hockey analysis from a Sportsnet insider, with a highly rated audience
- 1,715 Apple Podcasts ratings with a 4.7 average signal an engaged listener base
- Episodes run about 80 minutes, giving sponsors room for multiple mid-roll placements
- Sportsnet publishing supports consistent, professionally produced weekly releases
Brand fit report
Content
- Formats
- co-hosted analysis, interview, news roundup
- Tone
- analytical, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 70 to 100 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover hockey trades, cap rules and playoff results with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | podcast.sportsnet.ca/31-thoughts/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1332150124 |
| RSS feed | feeds.simplecast.com/fYqFr5h_ |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| The Cat Gets the Bag | 2026-10-15 | 1 h 38 min |
| A Stuffed Weekend | 2026-10-12 | 1 h 21 min |
| Jetting Out of the Starting Gates | 2026-10-08 | 1 h 47 min |
| Under the Hood in Detroit | 2026-10-05 | 1 h 18 min |
| Marchenk-T.O. | 2026-10-01 | 1 h 20 min |
| The In Season Cup | 2026-09-29 | 27 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 4 days.
Hockey fans already know the name, but this is not the blog. From Sportsnet, 32 Thoughts: The Podcast with NHL Insider Elliotte Friedman & Kyle Bukauskas is a weekly deep dive into the biggest news and interviews from the hockey world.
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About 32 Thoughts: The Podcast
32 Thoughts: The Podcast is a weekly hockey show from Sportsnet, hosted by NHL insider Elliotte Friedman and Kyle Bukauskas, according to the show's feed and the Sportsnet podcast page. Each episode, released roughly every four days across 600 episodes, delivers news, interviews and analysis of the league, with a median runtime of about 80 minutes.
The show carries a 4.7 average rating from 1,715 ratings on Apple Podcasts. Listener figures are estimates: the ratings count suggests roughly 20,000 to 80,000 downloads per episode, and the audience skews toward Canada, with men making up most listeners. No sponsors appear in the feed, so the show's commercial history is unknown.
Brands in hockey, sports apparel and Canadian consumer categories are the natural fit. A host-read mid-roll is estimated at $360 to $2,000 per episode, based on the estimated download range and the standard rate of $18 to $25 per 1,000 downloads.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 32 Thoughts: The Podcast can edit or remove this page at any time.
Questions about 32 Thoughts: The Podcast
How much does 32 Thoughts: The Podcast charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at $360 to $2,000. Final pricing depends on the show's own terms.
What is 32 Thoughts: The Podcast about?
It is a weekly Sportsnet hockey show hosted by Elliotte Friedman and Kyle Bukauskas, covering NHL news, trades, interviews and analysis, with episodes around 80 minutes long.
How do I contact 32 Thoughts: The Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
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