3FM (@3fm) is the official channel of Dutch public radio station NPO 3FM in the Netherlands. It posts Dutch-language music interviews, festival clips and fan moments, mostly under a minute. It has about 85,000 subscribers and a median of roughly 1,500 views per video, uploading about twice a week. A sponsored video would cost $150 to $250. One clip reached 228,000 views.
Dutch radio brand with 85K subscribers and a young music-festival audience
- About 85,300 subscribers and 46.9 million lifetime views, from a long-running media brand.
- Median views are 1,499, but a Roxy Dekker clip reached 228,074 views.
- Posts about twice a week, mostly vertical clips tied to artists and festivals like Zwarte Cross.
Brand fit report
Content
- Formats
- short fan and artist clips, festival coverage, interview episodes
- Tone
- playful, warm
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 90 seconds for most videos, with some episodes of 8 to 15 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the station's website mentions advertising only via ster.nl.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos are music interviews and festival clips, and nothing was flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Sterfdag Liam Payne raakt Niall Horan fans | NPO 3FM · 1.2k views
▶Love Niall Horan Fans | NPO 3FM · 1.1k views
▶Floor Jansen emotioneel: "mijn zusje vecht ook elke dag." | · 1.5k viewsLast three uploads, latest today.
We Want More! Bij radio NPO 3FM staat liefde voor live muziek en nieuwe artiesten centraal. Je ontdekt hier interviews met je favoriete artiesten zoals Billie Eilish, Nothing Out Thieves, Froukje en Goldband. Maar ook kun je hier terecht voor alle video's rondom 3FM Serious Request: Het Glazen Huis. En je wordt op de hoogte gehouden van de leukste festivals als Lowlands, Rock Werchter, Pinkpop, Down The Rabbit Hole, Best Kept Secret en De Zwarte Cross! ❯ Op de hoogte blijven van 3FM? Live radio luisteren: http://3fm.nl Instagram: http://instagram.com/npo3fm Facebook: http://facebook.com/radi
About 3FM
3FM (@3fm) is the official YouTube channel of NPO 3FM, a Dutch public radio station in the Netherlands. It posts Dutch-language clips of artist interviews, fan reactions, festival moments from events such as Zwarte Cross, and episodes of shows like Wat Een Plaatje. Most videos run about one minute, and the channel uploads roughly twice a week.
Audience figures are estimates, not platform data. The channel has about 85,000 subscribers and a median of about 1,500 views per video, though a few clips go much further, including one at 228,000 views. Viewers are likely young Dutch music fans. No sponsorship disclosures were found, and the station's website directs advertisers to ster.nl.
Under the rate rule, a sponsored integration would cost $150 to $250 per video, the minimum tier, which equals a CPM of $20 to $35 per 1,000 views against $10 to $30 for typical paid ads. It could suit music, festival and youth brands in the Netherlands, if the broadcaster accepts direct deals.
Written from 3FM's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 3FM can edit or remove this page at any time.
Questions about 3FM
How much does 3FM charge for a sponsored video?
Based on a median of about 1,500 views, a sponsored video would cost roughly $150 to $250, the minimum range. That equals a CPM of $20 to $35 per 1,000 views.
What does 3FM post about on YouTube?
3FM posts Dutch-language music content: artist interviews, fan reactions, festival clips from events like Zwarte Cross, show episodes and talent features. Most videos are about a minute long.
How do I contact 3FM for a brand deal?
The station's website lists a general editorial email, and advertising runs through ster.nl. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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