Starbooked

A Better Way to Money, published by Northwestern Mutual, covers saving, investing, career and family money decisions with industry experts as guests. The show has 32 episodes released about every 14 days, with a median length near 26 minutes. Estimated downloads are 2,000 to 8,000 per episode (estimated), with a host-read rate of $40 to $200 per episode.

Why brands sponsor A Better Way to Money

Finance-focused audience of planners, parents and mid-career earners, in a clean, high-production show

  • Episodes run about 26 minutes with expert guests on saving, investing and family money decisions.
  • Apple Podcasts shows 295 ratings averaging 4.9 stars, a strong signal of an engaged listener base.
  • Brand-safe editorial content with no profanity flags and a family-friendly explicit setting.
Best forfinancial services and fintechbudgeting and savings toolsbrand awareness campaigns
Watch forThe show is run by a financial company, so competing financial brands may face conflict-of-interest concerns.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
Careers15%
Family and Relationships15%
Formats
interview, expert panel, solo monologue
Tone
informative, reassuring
Language
English
Production
Studio production
Typical length
25 to 30 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 295 Apple ratings (2,000 to 8,000 band), shifted up one band for a show under two years old, and a corporate publisher with a high Podcast Index popularity bucket; cadence is biweekly.
Audience asks abouthow to plan for retirement and big life costshow to talk about money with a partner or familywhether to trust financial advisors and AI tools
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Northwestern Mutual
Categories promoted
life insurance, financial planning, investment advisory
Affiliate links
No

The show is published by Northwestern Mutual on its own website, and its episodes promote the company's advisory services; no third-party sponsor mentions were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover savings, careers, parenting and prenups in a neutral tone, with no explicit flag set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 32 days ago, a new one about every 14 days.

Saving, spending, investing, splurging—money touches everything, and right now it can feel like the world is moving too fast to make a confident move. A Better Way to Money, from Northwestern Mutual, brings in top industry experts to help you cut through the noise, find your financial blind spots, and make moves that actually fit who you are and where you're headed. Because the right time to make…
A Better Way to Money's own show description from the podcast feed

Do you make A Better Way to Money? Claim or remove this page.

About A Better Way to Money

A Better Way to Money is a finance podcast published by Northwestern Mutual, a mutual life insurance company. Each episode features industry experts discussing saving, spending, investing, career changes and family money, according to the show's feed and description on Apple Podcasts.

The show has 32 episodes released about every two weeks, with a median episode length of roughly 26 minutes. The Northwestern Mutual website describes the company as a long-standing financial planning firm, and the podcast page presents the show as a way to uncover financial blind spots. Apple Podcasts lists 295 ratings averaging 4.9 stars.

Estimated downloads are 2,000 to 8,000 per episode, an estimate based on rating counts and show age. Listeners are likely adults planning for retirement and family finances. The feed shows no third-party sponsors. A host-read sponsorship is estimated at $40 to $200 per episode, which suits financial and insurance-adjacent brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. A Better Way to Money can edit or remove this page at any time.

Questions about A Better Way to Money

How much does A Better Way to Money charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll would be priced at roughly $40 to $200 per episode. Actual rates depend on the publisher, which is Northwestern Mutual.

What is A Better Way to Money about?

A Better Way to Money covers personal finance topics such as saving, investing, retirement, career uncertainty and family money decisions. Guests are industry experts, and episodes run about 26 minutes.

How do I contact A Better Way to Money about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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