Starbooked

A Little Bit Culty is hosted by Sarah Edmondson and Anthony "Nippy" Ames, whistleblowers featured in the HBO series The Vow. The show covers cult recognition, abuse and recovery through survivor interviews and expert conversations. It has 372 episodes, published about every three days, with a median length near 45 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of about $360 to $2,000 per episode.

Why brands sponsor A Little Bit Culty

Engaged survivor audience of a weekly show with a 4.6 Apple rating

  • 372 episodes since February 2021 with a steady three-day cadence
  • 2,940 Apple ratings averaging 4.6 stars, with 86 percent five-star
  • Hosts are HBO-featured whistleblowers, giving the show credibility with a serious listenership
Best forwellness and mental health brandsbooks and education productsbrands seeking a values-driven audience
Watch forContent covers abuse and trauma; brands need strict contextual fit and a clear adult positioning.

Brand fit report

Content

Topics, IAB taxonomy
Society70%
Education20%
Health & Fitness10%
Formats
interview, co-hosted banter, live recording
Tone
frank, empathetic
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 2,940 Apple ratings (1,000 to 5,000 band), 372 episodes, weekly-plus cadence, five-year-old show, Podcast Index popularity 9 and a named HBO profile.
Audience asks abouthow to recognize cult warning signshow to leave a high-control grouphow to heal after abusive religious or organizational experiences
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
60%women
40%men
Countries
🇺🇸 United States45%
🇨🇦 Canada20%
🇬🇧 United Kingdom10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
merchandise
Affiliate links
No

Episode titles include a bonus promoting the show's own merch store, and no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencemedium
Politicslow

Feed is flagged explicit, and titles reference sexual and abusive content such as "Corporate Vagina" and "When God Becomes a Predator".

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence33 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Think you might be in a cult? Want to know the signs? Join Sarah Edmondson and Anthony “Nippy” Ames to talk about things that are..a little bit culty. Or in their case: a whole bunch of culty. As whistleblowers documented in the critically-acclaimed HBO series “The Vow,” Sarah and Nippy have a lot to say about their experience, and burning questions to ask people with similar stories. They’re…
A Little Bit Culty's own show description from the podcast feed

Do you make A Little Bit Culty? Claim or remove this page.

About A Little Bit Culty

A Little Bit Culty is a podcast hosted by Sarah Edmondson and Anthony "Nippy" Ames, who appear in the HBO series The Vow as whistleblowers, according to the show's website. Each episode pairs survivor interviews and expert conversations with frank, unscripted discussion about cult warning signs, abuse and recovery. The show has published 372 episodes, roughly every three days, with a typical length of 35 to 50 minutes, per the RSS feed.

Apple Podcasts lists 2,940 ratings averaging 4.6 stars. The listener profile is an estimate: the audience is likely adult and skews toward women, with most listeners in the United States and Canada. Sponsorship is not visible in the feed; the show promotes its own merchandise store.

Estimated downloads are 20,000 to 80,000 per episode, so a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits book publishers, wellness and mental health brands, and education products whose messaging fits a serious, trauma-aware context.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. A Little Bit Culty can edit or remove this page at any time.

Questions about A Little Bit Culty

How much does A Little Bit Culty charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would cost about $360 to $2,000 per episode. Final pricing depends on episode placement and the terms agreed with the show.

What is A Little Bit Culty about?

A Little Bit Culty is a podcast hosted by Sarah Edmondson and Anthony Ames, which covers cult warning signs, abuse, and recovery through survivor interviews and expert conversations.

How do I contact A Little Bit Culty about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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