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A Way with Words - language, linguistics, and callers from all over

Podcast · waywordradio.org · EN
Hosted by Martha Barnette, Grant Barrett

A Way with Words, hosted by Martha Barnette and Grant Barrett, is a call-in show about language, word origins, slang, dialects and word games. It has 990 episodes on a weekly cadence, typically about 54 minutes long. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of about $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor A Way with Words - language, linguistics, and callers from all over

Long-running language show with a loyal, highly rated call-in audience

  • Over 2,270 Apple ratings averaging 4.6 stars, on a show running since 2007.
  • Weekly episodes of about 54 minutes give a host-read spot room to breathe.
  • Listeners are engaged callers who share words, family sayings and stories.
Best foreducation and reference brandsdictionary, writing and language-learning toolsbook publishers
Watch forMany episodes are rebroadcasts, and the show is listener-supported, so sponsor tolerance may be low.

Brand fit report

Content

Topics, IAB taxonomy
Language Learning45%
Education25%
Books and Literature15%
Society and Culture15%
Formats
call-in interview, co-hosted banter, listener Q&A
Tone
playful, curious
Language
English
Production
Clean, edited audio
Typical length
50 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 2,270 maps to the 20,000 to 80,000 band, with a long-running show (since 2007) and a Podcast Index popularity of 9 supporting the upper range, though the show is listener-supported and largely ad-free.
Audience asks aboutthe origin of a specific word or phraseregional dialect and family sayingshow a slang term spread
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links to a donation page and says the show is listener-supported, with an ad-free version via SupportingCast; no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Secret Code', 'Mischief Night' and 'Hot Gossip' are light and no explicit flag is set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Fun conversation with callers from all over about new words, old sayings, slang, family expressions, word histories, linguistics, dialects, word games, books, literature, writing, and more. Be on the show with author/journalist Martha Barnette and linguist/lexicographer Grant Barrett. Share your thoughts, questions, and stories: https://waywordradio.org/contact or words@waywordradio.org. In the…
A Way with Words - language, linguistics, and callers from all over's own show description from the podcast feed

Do you make A Way with Words - language, linguistics, and callers from all over? Claim or remove this page.

About A Way with Words - language, linguistics, and callers from all over

A Way with Words is a long-running call-in show and podcast about language, hosted by author and journalist Martha Barnette and linguist and lexicographer Grant Barrett, according to the feed and the show's website. Each episode takes calls from listeners about new words, old sayings, slang, dialects and word histories, and the feed lists 990 episodes with a weekly cadence and typical runtimes of about 54 minutes.

The show is listed on Apple Podcasts with 2,270 ratings averaging 4.6 stars. Its website describes it as listener-supported with a donation page and an ad-free option, and the feed shows no sponsor mentions. Listener numbers are estimates, based on the rating count and the show's age, and point to roughly 20,000 to 80,000 downloads per episode, skewing older and mostly American.

A mid-roll host-read ad is estimated at about $360 to $2,000 per episode. The show suits education, reference and book brands that want to reach an engaged, word-minded audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. A Way with Words - language, linguistics, and callers from all over can edit or remove this page at any time.

Questions about A Way with Words - language, linguistics, and callers from all over

How much does A Way with Words charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at about $360 to $2,000. These are estimates from public signals, not a published rate card.

What is A Way with Words about?

A Way with Words is a call-in show about language, covering new words, old sayings, slang, word origins, dialects and word games. Hosts Martha Barnette and Grant Barrett take calls from listeners across the US, Canada and beyond.

How do I contact A Way with Words about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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