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AbilityNet (@abilitynet), a UK charity, publishes long-form webinars and case-study interviews on digital accessibility and assistive technology. The channel has about 2,300 subscribers and a median of 32 views per video, posting around one video a week. Sponsored integrations are priced at $20 to $35 per 1,000 median views, roughly $150 to $250 per video.

Why brands book AbilityNet

Reach UK accessibility and digital-skills decision makers through long-form webinars

  • Median of 32 views per video, with a p90 of 151, so reach is small but highly targeted
  • Roughly 50 uploads in the last 365 days, with 16 in the last 90 days
  • 14 percent of recent videos carry sponsor or partner integrations, including banking and telecoms
Best forbanking and financial services accessibilityassistive technology and device makerscorporate training and skills programs
Watch forAudience is small and largely non-commercial; expect low view counts and modest direct sales impact.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing45%
Society30%
Business & Finance15%
Health & Fitness10%
Formats
long-form webinar, panel interview, case study interview, event recording
Tone
informative, inclusive
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
30 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to make a smartphone easier to usehow to access streaming TV and music onlinehow to make digital services accessible for disabled customers
Age
5%18-24
15%25-34
20%35-44
60%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom85%
🇺🇸 United States5%
Other10%
LanguagesEnglish 100%

Commercial

14%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
HSBCNatWestBT Group
Categories promoted
banking, telecommunications
Affiliate links
No

Several videos are case study interviews with HSBC and webinars run with BT Group and sponsored by NatWest, such as 'Live Lounge - DAY 1 - 1:15pm session - AbilityNet TechShare Pro 2025'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers accessibility, banking and digital skills with no sensitive material flagged across the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.3k3216
X–––

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 12 days ago.

AbilityNet is a pioneering UK charity with a global perspective. We believe the power of digital technology should be available to everyone, regardless of ability or age. Our free online resources and a network of more than 500 community-based volunteers help individuals with any disability, of any age, to use all kinds of digital technology. Our vision is a digital world accessible to all. Find out more about our products and services: www.abilitynet.org.uk Follow us on LinkedIn: www.linkedin.com/company/abilitynet/ Follow us on Instagram: www.instagram.com/abilitynet/ Find us on Facebook:
AbilityNet's own profile description on YouTube

Are you AbilityNet? Claim or remove this profile.

About AbilityNet

AbilityNet is a UK charity whose YouTube channel publishes webinars, panel discussions and case study interviews on digital accessibility, assistive technology and digital skills. Most videos run 30 to 60 minutes and feature charity staff alongside partners from banking and telecoms. Recent uploads include the HSBC accessibility case study series and BT Group digital skills sessions.

The channel has about 2,300 subscribers and a median of 32 views per video, so it reaches a small, mostly UK audience. Estimated viewers skew toward older adults and professionals in accessibility, compliance and customer experience. These figures are estimates, not platform-verified data.

Sponsored integrations are priced at $20 to $35 per 1,000 median views, roughly $150 to $250 per video. That is a CPM of $20 to $35 per 1,000 views, which is above the $10 to $30 typical for paid ads, so the channel suits brands seeking a niche professional audience rather than broad reach.

Written from AbilityNet's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. AbilityNet can edit or remove this page at any time.

Questions about AbilityNet

How much does AbilityNet charge for a sponsored video?

AbilityNet's integrations are priced at roughly $150 to $250 per video, based on a median of 32 views and a CPM of $20 to $35 per 1,000 views. Final pricing depends on the format and the scope of the brief.

What does AbilityNet post about on YouTube?

AbilityNet posts webinars, panel discussions and case study interviews on digital accessibility, assistive technology and digital skills. Recent videos cover smartphone accessibility settings, online banking for beginners and the HSBC accessibility case study series.

How do I contact AbilityNet for a brand deal?

Contact details for AbilityNet unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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