Starbooked

Leoni Buchholz (@aboutleonii) is a German lifestyle creator from Germany posting beauty, haul and girls-talk videos on YouTube. The channel has about 73,100 subscribers and 19,000 median views, with near-daily uploads, mostly Shorts. Sponsored integrations are priced at $4 to $8 per 1,000 median views, and her work is listed through ALL IMPACT.

Why brands book About

German beauty shorts channel with 19,000 median views per video

  • Median of 19,253 views per video across 50 uploads in the last 90 days
  • 76% of uploads are Shorts, with engagement rate of 3.85%
  • Sponsored integrations priced at $4 to $8 per 1,000 median views, roughly $80 to $150 per video
Best forbeauty and haircare launchesGerman-market product trials
Watch forSponsored share is low, and the channel's audience is mainly on the creator's other social profiles.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)70%
Beauty and personal care30%
Formats
short-form product recommendations, haul and try-on videos, tips and tutorial clips
Tone
chatty, enthusiastic
Language
German
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement3.9%
Likes and comments per view on recent videos
Audience asks aboutwhich products are worth buyinghair and skin care routineswhether viral products live up to the hype
Age
45%18-24
40%25-34
10%35-44
5%45+
Gender
85%women
15%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria8%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
HolaflyPhilips
Categories promoted
travel connectivity, hair removal devices
Affiliate links
No

Video titled 'Anzeige Das Günstigste war die eSIM von @holafly' and 'Werbung Tutorial: Haare zuhause entfernen' with the Philips Lumea IPL 9900 Pro are labeled as paid advertising in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Recent titles discuss body hair removal, intimate hygiene and hormonal birth control topics (e.g. 'Ihr duscht euch falsch, sorry'), which are not suitable for all-ages placements.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube73k19k50

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform15 / 20

Recent videos

▶Hört auf damit!!!!🤯❌‼️🫪 eure haare könnten doppelt so schö · 1.6k views▶Kauft euch das NICHT Girls!❌ · 12k views▶Das kann nicht echt sein..🤯🛍️ Lg eure Big Sis, schickt das · 36k views

Last three uploads, latest today.

Hi! Schön, dass du da bist.🤍 Folg mir, um nichts zu verpassen am besten bei: Instagram: aboutleonii TikTok: aboutleonii _____________________________ Business Anfragen: Email an: aboutleonii@allimpact.com Impressum: https://allimpact.com/impressum/leoni-buchholz/
About Leonii's own profile description on YouTube

Are you About Leonii? Claim or remove this profile.

About About Leonii

Leoni Buchholz, known as @aboutleonii, is a German lifestyle creator posting beauty, haircare and product haul videos on YouTube. According to her website, she works through ALL IMPACT, the agency listed on her public impressum page. Her channel has about 73,100 subscribers and roughly 79.9 million lifetime views.

The channel uploads nearly daily, with most videos under a minute, and the median video draws about 19,000 views. The audience appears to be mostly German-speaking women, estimated to be in their late teens to early thirties, though these figures are estimates rather than channel-provided data.

Brand teams looking to reach German beauty and lifestyle viewers can book a sponsored video at roughly $4 to $8 per 1,000 median views, or $80 to $150 per Short. That works out to a CPM of about $4 to $8, compared with the typical $10 to $30 CPM for paid ads.

Written from About Leonii's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. About Leonii can edit or remove this page at any time.

Questions about About

How much does Leoni Buchholz charge for a sponsored video?

Based on the channel's median views, a sponsored video is priced at about $4 to $8 per 1,000 median views, which is roughly $80 to $150 per Short. Rates are estimates from public metrics and may differ from her agency's actual quote.

What does Leoni Buchholz post about on YouTube?

She posts short-form beauty, haircare and product haul videos in German, often with tips and first-impression reviews of viral products. Recent uploads cover hair routines, skincare and occasional sponsored items from brands such as Philips and Holafly.

How do I contact Leoni Buchholz for a brand deal?

The business contact email is listed on her YouTube channel, and contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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