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ActionAid Association (@actionaidcomms), an India-based NGO channel, posts films, documentaries and expert interviews on women's rights, child education and livelihoods. With about 2,800 subscribers and a median of 53 views, uploads run roughly 10 videos a year. Sponsored integrations are available at $150 to $250 per video.

Why brands book ActionAid

Engaged India NGO audience reached through policy and women's rights interviews

  • Median of 53 views per video, with a 90th percentile near 700 views
  • Ten uploads in the past 365 days, mostly interviews and short films
  • Suited to CSR-aligned brands whose messaging fits social justice topics
Best forcause-marketing campaignscsr and corporate social responsibility messaging
Watch forViews are low and political content is frequent; brand safety review is needed before booking.

Brand fit report

Content

Topics, IAB taxonomy
Society70%
News and Politics30%
Formats
expert interviews, documentary-style films, news debate appearances
Tone
serious, advocacy-driven
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 8 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow ActionAid programs support women and children in Indiawhat the policy issues discussed in NewsX and Mirror Now debates meanhow to sponsor a child or donate
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
50%women
50%men
Countries
🇮🇳 India85%
🇺🇸 United States5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
nonprofit and charitable giving
Affiliate links
Yes

Affiliate flag is set in the channel data, but no sponsorship disclosures were found in the last 30 videos; 'Support a child in Need' appeals are the nearest commercial-style uploads.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Videos on the Kolkata rape case, the Satya Niketan building collapse and Bangladesh Hindus debate carry political and violence-related subject matter, for example 'Kolkata Horror Supreme Court Turns Heat On Kolkata Cops'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.8k535

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 24 days ago.

Here we showcase some of our important films, documentaries and interviews. Subscribe to this channel and stay updated about our latest works You can support us by sharing these videos with your peers and colleagues. For queries and feedback, please write to commsindia2@actionaid.org
ActionAid Association's own profile description on YouTube

Are you ActionAid Association? Claim or remove this profile.

About ActionAid Association

ActionAid Association runs a YouTube channel at @actionaidcomms that publishes films, documentaries and interviews from the India-based NGO. Uploads cover women's safety and leadership, child education, livelihoods for people with disabilities and urban women's collectives, along with appearances by its executive director in news debates. Upload pace is about ten videos a year.

The channel has roughly 2,800 subscribers and a median of 53 views per video, with a 90th percentile near 700 views. The audience is estimated to be mostly Indian and English-speaking, with a concentration in the 25 to 44 age range; this is an estimate, not platform-reported data. Brand work on the channel is limited to affiliate-style appeals rather than paid sponsorships.

At a rate of $150 to $250 per video, sponsored integrations cost roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads. Brands in corporate social responsibility or cause marketing who want a values-aligned placement should consider this channel.

Written from ActionAid Association's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ActionAid Association can edit or remove this page at any time.

Questions about ActionAid

How much does ActionAid Association charge for a sponsored video?

Sponsored integrations on this channel are estimated at $150 to $250 per video, based on a median of 53 views and long-form pricing of $20 to $35 per 1,000 median views. Final rates depend on the scope and the brand's requirements.

What does ActionAid Association post about on YouTube?

The channel posts documentary-style films, expert interviews and short campaign videos on women's rights, child education, disability livelihoods and urban women's leadership. It also shares appearances by its executive director in Indian news debates.

How do I contact ActionAid Association for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking availability before reaching out.

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