Starbooked

AIN'T THAT SWELL is a surf culture podcast from Aintthatswell surf radio, covering surf competition, surf films, big wave riding and surf industry news. The show has 768 episodes released roughly every 1.5 days, with a median length of about 54 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a sponsorship rate of about $90 to $625 per episode.

Why brands sponsor AIN'T THAT SWELL

Engaged Australian surf audience across competition, films and culture

  • Apple Podcasts rating of 4.7 from 253 ratings signals an engaged, loyal listener base
  • 768 episodes with a release every 1.5 days gives sustained presence for a campaign
  • Long-form episodes around 54 minutes allow relaxed host-read integrations
Best forsurf and outdoor appareltravel and surf tourismboard and equipment brands
Watch forThe show is explicit and profane, so brands needing family-friendly placement should look elsewhere.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Movies15%
Business10%
Environment5%
Formats
co-hosted banter, interview, narrative
Tone
irreverent, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 253 Apple ratings suggest the 200 to 1,000 band, shifted for a show with 774 Apple episodes and weekly updates, with a Podcast Index popularity of 8 and a frequent publishing cadence.
Audience asks aboutWho is competing and who won in the latest surf eventsWhat new surf films are out and how they were madeWhat is happening with the Surfing Super League
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
20%women
80%men
Countries
🇦🇺 Australia70%
🇺🇸 United States10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag and the description opens with 'Award winning degeneracy', and episode titles include adult innuendo such as 'El Niño's Backwards Blow Job'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Award winning degeneracy...since 2013. UTFS!
AIN'T THAT SWELL's own show description from the podcast feed

Do you make AIN'T THAT SWELL? Claim or remove this page.

About AIN'T THAT SWELL

AIN'T THAT SWELL is a surf podcast from Aintthatswell surf radio, published through Omny and hosted under the DM Podcasts label, according to the feed. It covers surf competitions, surf films, big wave riding, surf industry news and surf culture, with episodes appearing roughly every 1.5 days and a median length of about 54 minutes. The show's website describes it as an award winning surf program running since 2013.

The show carries an explicit flag in its feed and an Apple Podcasts rating of 4.7 from 253 ratings, according to Apple Podcasts. Listener figures are estimates, not published by the show: the rating count suggests roughly 5,000 to 25,000 downloads per episode, and the audience is likely concentrated in Australia with a male skew.

No sponsors were visible in the feed. Using an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would be priced at roughly $90 to $625 per episode. Surf, outdoor and travel brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. AIN'T THAT SWELL can edit or remove this page at any time.

Questions about AIN'T THAT SWELL

How much does AIN'T THAT SWELL charge for a podcast sponsorship?

Estimated pricing for a host-read mid-roll is roughly $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads and an $18 to $25 rate per 1,000 downloads. Actual rates are set by the show and are not published.

What is AIN'T THAT SWELL about?

AIN'T THAT SWELL is a surf podcast covering competitions, surf films, big wave riding and surf industry news. It is published roughly every 1.5 days with episodes around 54 minutes long.

How do I contact AIN'T THAT SWELL about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in surfing, ranked by score.

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