AJM Coffee (@ajmcoffee), an Italian channel from Italy run by barista trainer and consultant Alessandro Giammatteo, makes espresso equipment reviews, extraction tutorials and coffee culture content. With about 12,500 subscribers and a median of roughly 6,200 views per video, it posts about every two weeks. Sponsored integrations are estimated at $150 to $250 per video.
Italian espresso reviewer whose machine and grinder videos reach home baristas
- Median of about 6,200 views per video across the last 30 uploads
- Peak video reached roughly 20,000 views, including a viral espresso-based drink
- Estimated rate of $150 to $250 per sponsored video, around $25 to $40 CPM
Brand fit report
Content
- Formats
- equipment reviews, technique tutorials, museum and history episodes, podcast interviews
- Tone
- educational, technical
- Language
- Italian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds for Shorts, 14 to 27 minutes for long-form episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- espresso machines, coffee grinders, coffee accessories
- Affiliate links
- No
Recent videos feature product reviews such as the Meraki Gen 2 and La Marzocco Linea Micra with no sponsorship disclosures; the channel description lists sponsorship inquiries by email.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about coffee preparation and equipment; no flagged titles in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 13k | 6.2k | 21 |
Benchmark score: 74 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Come ordini il tuo caffè al bar? ☕️👇. #caffè #coffee #esp · 911 views
▶Caffè filtro V60 errori da non fare! #caffè · 1.1k views
▶Come Montare il Latte per Cappuccino a Casa: Tutorial comple · 1.9k viewsLast three uploads, latest 3 days ago.
Impara a estrarre il caffè perfetto: recensioni di macchine espresso, guide tecniche e cultura dello Specialty Coffee per Home Barista e professionisti. Sono Alessandro Giammatteo, formatore barista e consulente. Il mio obiettivo è aiutarti a padroneggiare l'estrazione caffè e scegliere la migliore attrezzatura per la tua postazione caffè e tenerti informato su tutti i trend del settore horeca. ☕ Cosa trovi sul canale: Recensioni e Test: Macchine espresso, macinacaffè e attrezzatura tecnica testati sul campo. Tutorial e Tecniche: Guida all'estrazione, latte art, workflow e manutenzione. Cof
About AJM Coffee
AJM Coffee (@ajmcoffee) is an Italian YouTube channel run by Alessandro Giammatteo, a barista trainer and consultant. The channel publishes espresso machine reviews, grinder comparisons, extraction tutorials, latte art guides and the Coffee Tales podcast, with new videos roughly every two weeks. Most content is in Italian, with some English audio.
The audience is estimated to be mostly Italian home baristas and coffee professionals aged 25 to 44. Median views sit around 6,200 per video across the last 30 uploads, and the channel has roughly 12,500 subscribers. Shorts make up about 30 percent of uploads, while long-form episodes like the museum history series draw the most views.
Sponsored integration rates are estimated at $150 to $250 per video, which works out to roughly $25 to $40 CPM against median views, compared with typical paid-ad CPMs of $10 to $30. Brands selling espresso equipment or coffee tools seeking a focused, technical audience should consider booking this creator.
Written from AJM Coffee's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. AJM Coffee can edit or remove this page at any time.
Questions about AJM
How much does Alessandro Giammatteo charge for a sponsored video?
Based on the channel's median views of about 6,200 and a rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from channel metrics, not a published price list.
What does AJM Coffee post about on YouTube?
AJM Coffee posts espresso machine and grinder reviews, step-by-step extraction and latte art tutorials, and coffee culture content, including a history series filmed at a museum and the Coffee Tales podcast. Most videos are in Italian.
How do I contact AJM Coffee for a brand deal?
The channel lists info@ajmcoffee.com for collaborations and sponsorships. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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