Alistair Cohen (@alistaircohen) is a London-based UK creator making gadget reviews, recipe experiments, travel reviews and short how-to clips. The channel has about 34,000 subscribers, 247 videos and a median of roughly 1,165 views per video. It uploads about 11 videos a year, and its rate is $150 to $250 per sponsored video.
UK gadget reviewer with a sharp, honest take on everyday products
- About 34,000 subscribers and a median of roughly 1,165 views per video
- Estimated $150 to $250 per sponsored video at $20 to $35 CPM
- Affiliate links on past product reviews show a track record of product features
Brand fit report
Content
- Formats
- product review, how-to short, recipe challenge, travel vlog
- Tone
- humorous, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 1 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- consumer electronics, household products
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; several descriptions carry Amazon affiliate links, such as the 'ANKER 622 MagGo POWER BANK' review.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is mild throughout; the 'POO-POURRI' review and 'Döntaikiafone' toilet-time video involve bathroom humor but no explicit material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 12 / 100
Public rule, same for everyone. How it works.
Recent videos
▶SURI vs Oral-B · 494 views
▶SMOKED SALMON FRITTATA with yoghurt & dill - don't hate the · 192 views
▶Adidas SLIPPERS?! Adidas Originals Puffylette · 8.6k viewsLast three uploads, latest 38 days ago.
I'm ALISTAIR COHEN, a London-based UK YouTuber. I love gadgets and technology, but instead of worrying about screen resolutions and processor speeds, I care about how the thing makes my life better in some way. Which is why I created my 'Why Do I Need That?' gadget review series. So if you want a truthful 'alternative' review of your app or gadget, get in touch! Outside of gadget reviews, I make comedy sketches, travel reviews, event vlogs, and really anything else I think might be funny or interesting. *************** FOLLOW ME 📺 YouTube channel: www.youtube.com/alistaircohen 🐦 Twitter (
About Alistair Cohen
Alistair Cohen (@alistaircohen) is a London-based UK YouTuber who makes gadget reviews, comedy sketches, travel reviews, event vlogs and recipe experiments. His 'Why Do I Need That?' series takes a practical view of gadgets, judging products by how they improve everyday life rather than by specifications. Recent uploads include how-to clips on removing IKEA drawer fronts and a running recipe series, 'don't hate the player hate the recipe'.
The channel has about 34,000 subscribers across 247 videos, with 7.6 million lifetime views. The median video earns roughly 1,165 views, and uploads average about 11 per year. Viewers appear to be mostly UK adults aged 25 to 44 (estimated, from the channel's topics and description), and the audience skews toward gadget shoppers and home-improvement searchers.
Brand work includes Amazon affiliate reviews, and the channel invites direct product review requests. The estimated rate is $150 to $250 per sponsored video, or $20 to $35 CPM on median views, which compares with $10 to $30 CPM for paid social ads. Brands seeking a UK tech and household reviewer with a candid tone should consider booking.
Written from Alistair Cohen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Alistair Cohen can edit or remove this page at any time.
Questions about Alistair
How much does Alistair Cohen charge for a sponsored video?
Based on his median of about 1,165 views, Alistair Cohen's estimated rate is $150 to $250 per sponsored video. This is an estimate from the channel's public metrics, not a published rate card, so confirm pricing directly before booking.
What does Alistair Cohen post about on YouTube?
Alistair Cohen posts gadget reviews under his 'Why Do I Need That?' series, along with how-to videos on household tasks, recipe experiments and travel reviews. Many videos are short, and the tone is humorous and candid.
How do I contact Alistair Cohen for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether his profile is boosted before reaching out. His channel description invites review requests for apps and gadgets.
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