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All Things with Kim Strassel

Hosted by Kim Strassel

All Things with Kim Strassel is a weekly Wall Street Journal Opinion podcast in which Potomac Watch columnist Kim Strassel interviews Washington newsmakers, including candidates, campaign managers and pollsters. The show has 72 episodes since March 2025, roughly one every 7 days, with a median length of about 24 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.

Why brands sponsor All Things with Kim Strassel

Weekly Washington interviews with senators and campaign strategists during the midterm season

  • Published by The Wall Street Journal Opinion page with consistent weekly episodes since March 2025
  • Apple Podcasts rating of 4.8 from 189 ratings, with 174 five-star reviews
  • Typical episode runs about 24 minutes, long enough for a host-read mid-roll with room to explain the offer
Best forfinancial services and investingbusiness software and professional servicespolicy and civic-focused brand awareness
Watch forPolitical content is central, so brands should confirm alignment with a politically engaged audience.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics85%
Business and Finance10%
Technology and Computing5%
Formats
interview, columnist commentary
Tone
analytical, debate-oriented
Language
English
Production
Studio production
Typical length
20 to 30 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 189 Apple ratings (50 to 200 band), a major publisher on Simplecast, 72 episodes, weekly cadence, and a Podcast Index popularity of 9; the show is under two years old, so no band shift was applied
Audience asks aboutWhich candidates and parties are gaining or losing ground ahead of the midtermsHow Senate and House races are shaping upWhat Congress and the administration are likely to do next on trade, Social Security and AI policy
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
40%women
60%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episode titles cover elections, Congress and trade policy, such as 'Sen. Susan Collins Responds to ProPublica' and 'What's Next In the U.S.-Canada Trade War?'; the political content is explicit and central to the show.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

From the Wall Street Journal Opinion page, “Potomac Watch” columnist Kim Strassel goes one-on-one with the newsmakers of the week: from candidates to campaign-managers, politicians to pollsters. The place to find news, insight and debate on both the overhyped and overlooked Washington storylines. Send your feedback to atkim@wsj.com
All Things with Kim Strassel's own show description from the podcast feed

Do you make All Things with Kim Strassel? Claim or remove this page.

About All Things with Kim Strassel

All Things with Kim Strassel is a weekly interview podcast from the Wall Street Journal Opinion page. Host Kim Strassel, a Potomac Watch columnist, speaks one-on-one with newsmakers including candidates, campaign managers, politicians and pollsters. The website and feed describe the show as a source for news and debate on Washington storylines.

The show has published 72 episodes since March 19, 2025, at a cadence of about one episode every seven days. Median episode length is about 24 minutes. The Apple Podcasts listing shows 189 ratings with an average of 4.8 out of 5. Audience figures are not published; based on ratings volume and show age, we estimate 2,000 to 8,000 downloads per episode, and the audience skews toward adults aged 35 and over. The feed shows no sponsors.

Estimated rate is $40 to $200 per host-read mid-roll slot, which suits financial services, business software and civic-minded brands that want access to a politically engaged, older professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. All Things with Kim Strassel can edit or remove this page at any time.

Questions about All Things with Kim Strassel

How much does All Things with Kim Strassel charge for a podcast sponsorship?

Estimated rates are $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the slot and the agreed terms with the show.

What is All Things with Kim Strassel about?

The show is a weekly Wall Street Journal Opinion podcast in which columnist Kim Strassel interviews Washington figures such as candidates, campaign managers and pollsters about current political news.

How do I contact All Things with Kim Strassel about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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