Starbooked

All Things Hair – US (A Unilever Channel)

@allthingshairus · EN

All Things Hair US (@allthingshairus) is a Unilever-run hair tutorial channel with about 80,700 subscribers and a median of 460 views per video, mostly step-by-step how-tos under a minute long. It has not uploaded since April 2022, over four years ago. Rate range is $150 to $250 per video. Its description names six partner creators and Unilever hair brands.

Why brands book All

Large hair tutorial library, but a dormant brand-owned channel

  • About 80,700 subscribers and roughly 1 million lifetime views across 127 videos.
  • Median of about 460 views; 58% of videos are Shorts-length how-tos.
  • Last upload was April 2022, with no uploads in the past 365 days.
Best forevergreen placement researchhair care brand benchmarking
Watch forInactive for over four years and owned by Unilever, so new sponsored placements are unlikely to be available.

Brand fit report

Content

Topics, IAB taxonomy
Style & Fashion60%
Healthy Living40%
Formats
short how-to tutorials, creator hair care routines
Tone
instructional, upbeat
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutwhich products were usedhow to style curly hairhow to prevent frizz and split ends
Age
35%18-24
35%25-34
18%35-44
12%45+
Gender
85%women
15%men
Countries
🇺🇸 United States75%
🇨🇦 Canada6%
🇬🇧 United Kingdom5%
LanguagesEnglish 97%Other 3%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
SuaveShea Moisture
Categories promoted
hair care, hair styling products
Affiliate links
No

This is a brand-owned channel; descriptions such as 'Suave's new Anti-Frizz Smoothing Serum' feature Unilever products, but no creator sponsorship disclosures were detected.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Hair tutorials and care routines such as 'Tutorial: How to Create Stylish Space Buns at Home' with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube81k4590

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest 1649 days ago.

We all want our hair to look its best. Whether it's mastering the latest up-do or keeping the frizz at bay - when it looks good, we feel great. But caring for it and getting the style right can be tricky. At All Things Hair™ U.S., we want to make your life easier. We've teamed up with some of the best video bloggers in the United States to create inspiring videos and best hair tips just for you. Supported by trusted and prestigious hair brands, here you can find the best hair styles and products to back you up and stay on top of what's trending. We are proud to have partnered with Breanna (m
All Things Hair – US (A Unilever Channel)'s own profile description on YouTube

Are you All Things Hair – US (A Unilever Channel)? Claim or remove this profile.

About All Things Hair – US (A Unilever Channel)

All Things Hair US (@allthingshairus) is a hair channel operated by Unilever. It publishes step-by-step styling tutorials such as ponytails, waves, blowouts and updos, mostly under a minute long, along with longer care routines presented by partner creators including Elwa, Noelia and Parker York Smith.

The channel has about 80,700 subscribers and a median of about 460 views per video, with the largest video above 39,000 views. Audience figures are estimates only; viewers likely skew toward adults interested in hair styling and natural hair care. The last upload was in April 2022, so the channel appears dormant. Video descriptions name Suave and Shea Moisture products.

Because 58% of videos are Shorts-length, the rate estimate is $4 to $8 per 1,000 median views, which falls below the minimum, so the range is $150 to $250 per video. That implies a CPM of $20 to $35 per 1,000 views against $10 to $30 for typical paid ads. Brands should treat this mainly as a reference for hair content rather than an active booking.

Written from All Things Hair – US (A Unilever Channel)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. All Things Hair – US (A Unilever Channel) can edit or remove this page at any time.

Questions about All

How much does All Things Hair US charge for a sponsored video?

Using the Shorts rate of $4 to $8 per 1,000 median views, the estimate falls below the minimum, giving $150 to $250 per video. The channel has been inactive since April 2022.

What does All Things Hair US post about on YouTube?

It posts short hair styling tutorials such as ponytails, waves and updos, plus longer hair care routines from partner creators covering curly hair, scalp care and men's hair care.

How do I contact All Things Hair US for a brand deal?

The channel lists hello.usa@allthingshair.com. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. This channel is inactive and brand-owned.

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