Amy J. Music (@amyjmusic) is a US family music channel from Amy Castle, the voice behind The Cuppycake Song, sharing original and re-recorded songs and family videos. It has 56,200 subscribers and a median of about 46,000 views, though the original video passed 32 million. It posted once in the past year. Estimated rate is $930 to $1,620 per video.
Creator behind a viral children's song, with a 32 million view original video
- 56,200 subscribers and a median of about 46,000 views across 18 videos.
- The original Cuppycake video reached over 32 million views; two other older videos passed 590,000.
- Warm, family-safe content suits parenting and children's brands, with an 1.6% engagement rate.
Brand fit report
Content
- Formats
- music videos, acoustic covers, family throwback clips
- Tone
- warm, nostalgic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 1 to 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases, album promotion
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; 'The Cuppycake Song - Lyric Video' promotes the creator's own Balloons 30th anniversary release.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'The Cuppycake Song - Lyric Video' and family clips like 'Amy's first food! Mashed carrots' are wholesome, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 56k | 46k | 0 |
Benchmark score: 61 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Cuppycake Song - Lyric Video ❤️💙💛 · 5.4k views
▶The Cuppycake Story - #BehindTheSong · 11k views
▶It’s all about love ❤️ · 4.4k viewsLast three uploads, latest 332 days ago.
Hi, I’m Amy Castle — the original voice behind The Cuppycake Song. This channel is home to the original viral Cuppycake video, the Balloons album, and music that has become part of childhoods and family memories around the world for over 30 years. Written by my mom, Judianna Castle, and produced by my dad, Buddy Castle, these songs began in our family’s home studio in Valley Village, California in the early 1990s. What began as a Valentine’s Day song from a mother to her daughter unexpectedly became a global comfort song shared across generations. Here you’ll find: • The original Cuppycake vid
About Amy J. Music
Amy J. Music is the channel of Amy Castle, the original voice of The Cuppycake Song, based in the US. It hosts the original viral Cuppycake video, songs from the Balloons album, acoustic and re-recorded versions, and family throwback clips. Her channel description says the songs were written by her mother and produced by her father in a family home studio in the early 1990s.
The channel has 56,200 subscribers and a median of about 46,000 views per video, with the original video above 32 million. Videos are short, usually one to three minutes, and the channel posted once in the past year. Audience details are estimates, not platform data, and likely include many parents and adults who grew up with the song. No sponsored videos were found.
Under Starbooked's rate rule of $20 to $35 per 1,000 median views, a sponsored integration is estimated at $930 to $1,620 per video. That equals a $20 to $35 CPM, compared with $10 to $30 for typical paid ads. Best for family, parenting and music brands that value a trusted, nostalgic voice over upload frequency.
Written from Amy J. Music's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Amy J. Music can edit or remove this page at any time.
Questions about Amy
How much does Amy J. Music charge for a sponsored video?
Starbooked estimates $930 to $1,620 per video, based on $20 to $35 per 1,000 median views at about 46,000 median views. This is an estimate, not a quoted price.
What does Amy J. Music post about on YouTube?
Songs and family videos from Amy Castle, including the original Cuppycake video, Balloons album tracks, acoustic covers and behind-the-song stories. Videos are short and the channel posts rarely.
How do I contact Amy J. Music for a brand deal?
The channel lists a business email, which unlocks on Starbooked for $0.80. Boosted creators can be booked through Starbooked. Expect a slow upload schedule when planning campaign timing.
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