Light Up Online
Light Up Online, the YouTube channel of Andrews Light Up (@andrewslightupaus), a lighting retailer in Australia, posts short product demos and how-to videos about bulbs, downlights, garden lights and lamp shades. The channel has about 1,990 subscribers and 3.2 million total views, with a median of roughly 2,000 views per video. It uploads about five videos a year. Sponsored rates run $20 to $35 per 1,000 median views for long-form, or $4 to $8 for Shorts-heavy channels.
Australian lighting how-to channel with a viral GU10 replacement video
- Top video 'How to: Replace GU10 Globe' has about 2.58 million views and 5,047 likes.
- Median view count is roughly 2,000 per video, so sponsored rates are modest.
- Five uploads in the past year suggest a low-volume, product-led channel.
Brand fit report
Content
- Formats
- short product demonstration, how-to tutorial, brand explainer
- Tone
- practical, informative
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for most recent uploads, with some how-to videos of 2 to 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- lighting, home electrical products
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own products through product demo videos linking to lightup.com.au.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is practical product and how-to demonstrations with no concerning topics in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Replacing a GU10 Downlight to LED Part 2 · 1.6k views
▶Replacing a GU10 Downlight to LED Part 1 · 1.5k views
▶ORBIT.25 Satin Brass Product Demonstration · 1.4k viewsLast three uploads, latest 19 days ago.
The official Youtube Page for Andrews Light Up - providing great lighting solutions at affordable prices to South East Queensland since 1989. Website: www.lightup.com.au Facebook: www.facebook.com/andrewslightup/ Instagram: https://www.instagram.com/andrews_light_up/
About Light Up Online
Light Up Online is the YouTube channel of Andrews Light Up (@andrewslightupaus), a lighting retailer serving South East Queensland, Australia, since 1989 according to its channel description. The channel posts short product demonstrations and practical how-to videos on LED bulbs, downlights, garden lights, lamp shades and ceiling fan remotes. Most uploads are under a minute and filmed without on-camera presenters.
The channel has about 1,990 subscribers and roughly 3.2 million total views, driven largely by a few older tutorials. Its median video draws around 2,000 views, so the audience is best described as a small, locally focused group of home renovators and shoppers. These audience figures are estimates based on channel data.
At $20 to $35 CPM against typical paid ad CPMs of $10 to $30, a sponsored video is priced at a premium on a per-view basis. It suits Australian home lighting, electrical or garden brands wanting how-to placement.
Written from Light Up Online's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Light Up Online can edit or remove this page at any time.
Questions about Light
How much does Light Up Online charge for a sponsored video?
Based on a median of about 2,000 views, a sponsored video is estimated at $40 to $70 per video, though minimum rates of $150 to $250 apply. Rates are estimates from Starbooked's standard formula, not a published price list.
What does Light Up Online post about on YouTube?
The channel posts short demonstrations of its lighting products and practical how-to videos on replacing bulbs, choosing lamp shades and installing garden lighting. Most videos are under a minute and feature no on-camera presenter.
How do I contact Andrews Light Up for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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