Starbooked

Andy Dark (@andydark) is a Hong Kong food creator, cooking instructor and TV host who posts Cantonese-language cooking, dining and restaurant features. The channel has about 50,700 subscribers and a median of roughly 700 views per video, with about 14 uploads a year. Sponsored integrations start at $150 to $250 per video.

Why brands book Andy

Hong Kong food creator with a consistent Cantonese audience for kitchen and dining brands

  • About 50,700 subscribers and 2.44 million lifetime views on a channel that has been active since 2012
  • Median of roughly 700 views per long-form video, with top uploads reaching about 10,000 views
  • Recent appliance review (robot vacuum) shows fit for home and kitchen product brands
Best forkitchen appliancescookware and food ingredientsHong Kong restaurant or F&B promotions
Watch forMedian views are low relative to subscriber count, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle10%
Travel5%
Formats
cooking tutorial, chef interview episode series, restaurant review, cuisine explainer
Tone
educational, polished
Language
Chinese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 4 minutes for most uploads, with longer interview episodes of 10 to 25 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.2%
Likes and comments per view on recent videos
Audience asks aboutwhich restaurants in Hong Kong are worth visitinghow to cook a specific Chinese or Western dish at homewhich kitchen appliance or cookware is worth buying
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
Hong Kongnull%
LanguagesCantonese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
kitchen appliances
Affiliate links
Yes

A sponsored-style product feature appears in the video titled '全新洗地機械人 ECOVACS DEEBOT T80 OMNI' (a robot vacuum and mop review), though no disclosure is present in the dossier data.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is cooking, dining and product reviews with no flagged themes in the titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube51k6960
Instagram–––

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 130 days ago.

𝔸ℕ𝔻𝕐 𝔻𝔸ℝ𝕂 🍽🔪🍷☕️🇭🇰🇨🇦 F&B Content creator, Cooking instructor, TV host, Foodie & more… 📮:DM for collaboration 𝙬𝙬𝙬.𝘾𝙝𝙚𝙛𝘼𝙣𝙙𝙮𝘿𝙖𝙧𝙠.𝙘𝙤𝙢 𝐂𝐨𝐨𝐤𝐢𝐧𝐠 | 𝐄𝐚𝐭𝐢𝐧𝐠 & 𝐃𝐫𝐢𝐧𝐤𝐢𝐧𝐠 | 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 | 𝐓𝐫𝐚𝐯𝐞𝐥 𝐘𝐨𝐮 𝐀𝐫𝐞 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐄𝐚𝐭! 𝐁𝐞 𝐂𝐥𝐚𝐬𝐬𝐲 𝐚𝐧𝐝 𝐀𝐰𝐞𝐬𝐨𝐦𝐞! 「人如其食」, 簡單來說就是從一個人的飲食習慣大概可以反映出他的本性。因此我希望能在不同的平台上分享我在飲食方面的經驗, 與講求生活品味的各位一起在最基本的「飲食」層面上有所提升, 透過美食為人們帶來歡樂和幸福感, 把人與人之間的距離拉近。 ⫸⫸ 𝐈𝐧𝐛𝐨𝐱/ 𝐞𝐦𝐚𝐢𝐥 𝐟𝐨𝐫 𝐚𝐧𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐪𝐮𝐢𝐫𝐞𝐬. ⫷⫷ ▶ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: ​⠀⠀http://www.ChefAndyDark.com/ ▶ 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: ​⠀⠀http://www.youtube.com/AndyDark/ ▶ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐚𝐠𝐞: 𝐀𝐧𝐝𝐲 𝐃𝐚𝐫𝐤 ⠀⠀http://www.facebook.com/ChefAndyDark/ ▶ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: @𝐀𝐧𝐝𝐲_𝐃𝐚𝐫𝐤 ⠀⠀http://www.in
Andy Dark's own profile description on YouTube

Are you Andy Dark? Claim or remove this profile.

About Andy Dark

Andy Dark is a Hong Kong cooking instructor, F&B content creator and TV host who runs a Cantonese-language YouTube channel with about 50,700 subscribers. According to his website, he teaches cooking and hosts events, and his channel features restaurant interviews, Chinese cuisine explainers and home cooking tutorials. The channel publishes about 14 videos a year, mostly one to four minutes long, with occasional longer chef interview episodes.

Most viewers appear to be Cantonese-speaking adults in Hong Kong interested in home cooking and dining, though this is an estimate and no verified demographic data is available. Typical views are about 700 per video, and the channel has a few higher-performing uploads that reach several thousand views.

A sponsored integration is estimated at $150 to $250 per video, given the median view count. That is well above typical CPM for paid ads, which runs $10 to $30 per 1,000 views, so the rate reflects the creator's production and audience fit rather than raw reach. Kitchen appliance brands and Hong Kong F&B businesses looking for a local, food-focused audience should consider booking him.

Written from Andy Dark's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Andy Dark can edit or remove this page at any time.

Questions about Andy

How much does Andy Dark charge for a sponsored video?

Based on his median of about 700 views, an estimated sponsored integration costs $150 to $250 per video. This is the minimum floor, since the standard per-view formula falls below it. Rates are estimates and should be confirmed directly with the creator.

What does Andy Dark post about on YouTube?

Andy Dark posts Cantonese-language cooking tutorials, Chinese cuisine explainers, restaurant features and chef interview episodes. He also reviews some kitchen appliances. Most videos are one to four minutes long, with longer interview episodes of 10 to 25 minutes.

How do I contact Andy Dark for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel description lists a business email, and his website is ChefAndyDark.com. Creators on Starbooked who are boosted can also be booked directly through Starbooked.