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Animal Spirits Podcast

Hosted by Michael Batnick, Ben Carlson

Animal Spirits, hosted by Michael Batnick and Ben Carlson, covers markets, personal finance, investor psychology and the asset management business in plain English. The show has 824 episodes with a weekly cadence and typical episodes running about 47 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode, with a suggested sponsorship rate of about $360 to $2,000 per mid-roll read.

Why brands sponsor Animal Spirits Podcast

Long-running investing show reaching advisors and self-directed investors weekly

  • 824 episodes with a weekly cadence since 2017 give a durable archive.
  • Apple Podcasts shows 2,006 ratings with a 4.7 average.
  • Existing sponsors Betterment and Janus Henderson show finance brands already buy in.
Best forfintech and investment platformsadvisor software and services
Watch forFinancial sponsors face strict compliance review, and audience figures are estimates, not reported downloads.

Brand fit report

Content

Topics, IAB taxonomy
Business55%
Personal Finance30%
Books and Literature15%
Formats
co-hosted banter, interview, Talk Your Book segments
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings count of 2,006 places the show in the 1,000 to 5,000 band (20,000 to 80,000), supported by an 824-episode archive, weekly cadence, Podcast Index popularity of 9, and a sponsor-supported finance network.
Audience asks aboutHow should investors think about higher interest rates?Is AI a bubble or a durable market shift?How do financial advisors talk to clients about market risk?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

10%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
BettermentJanus HendersonRitholtz Wealth
Categories promoted
investment platforms, asset management, wealth management
Affiliate links
No

The website page 'Animal Spirits: How to Talk To Your Clients About Ray Dalio' lists two sponsors, Betterment and Janus Henderson, and the show notes carry a Ritholtz Wealth disclosure.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles such as 'Depressed Day Traders' and 'Sudden Wealth Syndrome' cover market behavior with no flagged explicit content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence17 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 3 days.

Animal Spirits is a show about markets, life, and investing. Join Michael Batnick and Ben Carlson as they talk about what they're reading, writing, listening to and watching. Look for new episodes every Wednesday morning. See our disclosures here - https://ritholtzwealth.com/podcast-youtube-disclosures/
Animal Spirits Podcast's own show description from the podcast feed

Do you make Animal Spirits Podcast? Claim or remove this page.

About Animal Spirits Podcast

Animal Spirits is a weekly investing and markets podcast hosted by Michael Batnick and Ben Carlson, according to the show's RSS feed and website. The show covers financial markets, personal finance, investor psychology and the asset management business in plain English, with a 'Talk Your Book' segment format in many recent episodes. It has 824 episodes since November 2017, releases on Wednesdays and typically runs about 47 minutes, per the feed metrics.

The Apple Podcasts listing shows 2,006 ratings with a 4.7 average. Audience figures are estimates, not published download numbers: based on the ratings band and the show's archive, the show likely reaches roughly 20,000 to 80,000 downloads per episode. The audience is likely weighted toward investors and financial professionals, and the website describes the hosts as investment professionals at Ritholtz Wealth Management.

Recent episodes carry sponsor reads from Betterment and Janus Henderson, according to the website. Estimated rates run about $360 to $2,000 per host-read mid-roll. Financial platforms, asset managers and advisor software companies are the most natural sponsors for this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Animal Spirits Podcast can edit or remove this page at any time.

Questions about Animal Spirits Podcast

How much does Animal Spirits Podcast charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. Final pricing depends on the show's own rate card and deal terms.

What is Animal Spirits Podcast about?

Animal Spirits is a weekly podcast hosted by Michael Batnick and Ben Carlson covering markets, personal finance, investor psychology and the asset management business in plain English.

How do I contact Animal Spirits Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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