Appel Home
Appel Home (@appelhome) is a Brazilian home textile brand, based in Santa Catarina according to its website, whose YouTube channel shows bed, bath and table linens and hosts the Papo de Casa podcast. The channel has about 61,300 subscribers and a median of 107 views per video, with 27 uploads in the last 90 days. Sponsored integrations would run roughly $150 to $250 per video, reflecting its low view counts.
Home textile brand channel with a loyal Portuguese-speaking home audience
- About 61,300 subscribers and 2.27 million total views across 600 uploads
- Median of 107 views per video, so a sponsored placement costs $150 to $250
- 27 uploads in 90 days keeps the channel active during the holiday season
Brand fit report
Content
- Formats
- short product demos, podcast clips, store and event livestream replays
- Tone
- informative, polished
- Language
- Portuguese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds for Shorts and clips, up to about 70 minutes for full podcast episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- home textiles
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; most uploads are the brand's own product videos and podcast clips.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover linens, Christmas decor and business podcast topics with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Toalha com fios de bambu | Toalha Bambu Supreme Appel Home · 170 views
▶Transmissão ao vivo de Lojas Appel Home · 0 views
▶Coleção Natalina Casa Argivai 2026 · 160 viewsLast three uploads, latest 17 days ago.
Appel Home, uma marca de cama, mesa e banho que há 50 anos oferecendo o melhor de casa para você se sentir em casa 💚 Existem poucas coisas na vida tão especiais como chegar em casa, depois de um longo dia e se sentir em paz, onde podemos ser nossa essência. O conforto do toque, a maciez do acolhimento, o problema que se resolve facilmente, é assim que vida em casa deve ser. Um refúgio de tranquilidade, beleza e bem-estar, pensado para recarregar as energias e reconectar você e sua família. Quando você se sente assim, nossa missão se cumpre. Appel Home, sinta-se em casa 💚 Acesse nosso site:
About Appel Home
Appel Home is a Brazilian home textile brand whose YouTube channel posts short product videos for bed, bath and table linens, along with clips from the Papo de Casa business podcast. According to its website, the company has operated for 50 years and sells through physical stores and an online shop. The channel has about 61,300 subscribers and a median of 107 views per video, so its audience is best estimated as Brazilian homeowners and small retail store operators, mostly women aged 25 to 44. This is an estimate, not measured data.
Uploads run at about 27 per 90 days, with many Shorts and short clips of single products, plus occasional longer podcast episodes. The channel reports no paid sponsorships in its recent videos. Estimated integration pricing is $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, which compares with the $10 to $30 CPM typical of paid ads.
This channel suits home textile brands, bedding and bath retailers, and holiday decor campaigns targeting Brazilian audiences.
Written from Appel Home's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Appel Home can edit or remove this page at any time.
Questions about Appel
How much does Appel Home charge for a sponsored video?
Based on a median of 107 views, the estimated rate is $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views. The channel has no sponsorships in its recent uploads, so this is a rate estimate. Final pricing depends on the brief and format.
What does Appel Home post about on YouTube?
The channel posts short product demos of bed, bath and table linens, Christmas table decor, and clips from the Papo de Casa podcast about retail, sales and leadership. Most uploads run about one minute or less, with some longer podcast episodes.
How do I contact Appel Home for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel does not list a public email in its profile data.
Similar creators
YouTube and other creators in home textiles, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Cannon Home Chile@cannonhomechile · CL | home textilesbedding and sleep | 1.3k | 258 | $150–250 | 31 |