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AppleInsider Podcast

Hosted by William Gallagher, Wesley Hilliard

AppleInsider Podcast, hosted by William Gallagher and Wesley Hilliard, covers Apple news, product reviews, rumors and analysis for iPhone, iPad and Mac users. The show has 653 episodes on a weekly cadence, typically about 70 minutes long. Estimated downloads are roughly 20,000 to 80,000 per episode, with an estimated rate of about $360 to $2,000 per host-read mid-roll.

Why brands sponsor AppleInsider Podcast

Weekly Apple news show reaching engaged iPhone and Mac buyers across 653 episodes

  • Apple Podcasts shows about 1,026 ratings with a 4.3 average, indicating a sizeable, engaged listener base.
  • Weekly episodes of roughly 70 minutes give a sponsor a consistent slot in a technology-focused audience.
  • Founded in 1997 as a source of Apple news, the AppleInsider brand is established with consumer-tech readers.
Best forconsumer electronics accessoriessoftware and app subscriptions
Watch forDownload estimates are inferred from ratings, not published figures, so confirm numbers before booking.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Business & Finance10%
News & Politics5%
Formats
co-hosted banter, news roundup, product review
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
60 to 80 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows about 1,026 ratings, a band that maps to 20,000 to 80,000 downloads per episode, supported by a 653-episode weekly show on an established platform with a Podcast Index popularity of 9.
Audience asks aboutWhat the next iPhone, Apple Watch or Mac will includeWhether Apple's AI and Siri plans are on trackHow Apple's pricing, legal disputes and retail policies affect buyers
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon funding link present in the feed; no sponsor mentions found in the feed titles or description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover product news, legal disputes and AI with no adult or violent themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Get the latest iPhone, iPad, Mac, and Apple news every Friday. Tune in to this weekly podcast for in-depth coverage, product reviews, and analysis of all news surrounding Apple. Since 1997 AppleInsider has been a premier source of Apple news, leaks, and rumors. Hosted by William Gallagher and Wesley Hilliard.
AppleInsider Podcast's own show description from the podcast feed

Do you make AppleInsider Podcast? Claim or remove this page.

About AppleInsider Podcast

AppleInsider Podcast is a weekly show that covers iPhone, iPad, Mac and wider Apple news, including product reviews, leaks and analysis. Hosts William Gallagher and Wesley Hilliard present the show, and the feed describes it as a companion to AppleInsider, a publication the feed says has covered Apple since 1997. The show has 653 episodes and runs typically about 70 minutes per episode.

Apple Podcasts lists 1,026 ratings with a 4.3 average. Based on that rating count and the show's weekly schedule, listeners are estimated at roughly 20,000 to 80,000 per episode; these figures are estimates, not published download data. The audience is likely consumer-tech enthusiasts and Apple product buyers, weighted toward the United States. The feed shows a Patreon funding link and no sponsor mentions, so the current rate of around $360 to $2,000 per host-read mid-roll is a benchmark for brands seeking consumer electronics or software reach.

The show suits accessory makers, app developers and subscription services that want to reach engaged Apple users. Source notes: show details from the RSS feed, rating data from Apple Podcasts, and host names from the feed persons list.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. AppleInsider Podcast can edit or remove this page at any time.

Questions about AppleInsider Podcast

How much does AppleInsider Podcast charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000 per episode, using an estimated $18 to $25 per 1,000 downloads. Rates are estimates derived from Apple Podcasts ratings.

What is AppleInsider Podcast about?

AppleInsider Podcast is a weekly show covering Apple news, product reviews, rumors and analysis for iPhone, iPad and Mac users. Hosts William Gallagher and Wesley Hilliard discuss the latest from Apple in episodes of about 70 minutes.

How do I contact AppleInsider Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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