Starbooked

ARA Rally

@ararally · EN

ARA Rally (@ararally), the official channel of the American Rally Association, is based in the United States and posts short clips covering rally stages, drivers and events. With about 15,200 subscribers and median views near 2,300, it publishes roughly 50 videos a quarter. Sponsored integrations are estimated at $150 to $250 per video, mostly Shorts-driven.

Why brands book ARA

Reach American rally fans through short, high-energy motorsport clips

  • Median views of about 2,261 per video, with a 90th percentile near 7,243
  • 94% of uploads are Shorts, averaging about 22 seconds
  • Roughly 50 uploads in the last 90 days keeps the channel active
Best forautomotive accessoriesmotorsport apparelevent sponsorship awareness
Watch forViews are modest, and the audience is a niche motorsport following rather than mass market.

Brand fit report

Content

Topics, IAB taxonomy
Motorsport85%
Automotive10%
Sport5%
Formats
short vertical clips, event recap, driver highlight
Tone
energetic, playful
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 40 seconds

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutwho won the event or classhow rally differs from circuit racingwhich cars compete in rally
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'The Thrill Of The Chase In Tennessee Rally' and 'Ott Tänak On His American Stage Rally Debut' cover motorsport competition with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k2.3k50
X–––
Instagram–––

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 8 days ago.

Official YouTube channel of the American Rally Association. Follow Us: ARA on Instagram: https://www.instagram.com/ara_rally/ ARA on Facebook: https://www.facebook.com/AmericanRallyAssociation/ ARA on Twitter: https://twitter.com/ARA_Rally
ARA Rally's own profile description on YouTube

Are you ARA Rally? Claim or remove this profile.

About ARA Rally

ARA Rally is the official YouTube channel of the American Rally Association, run from the United States. It posts mostly short vertical clips of rally stages, event recaps, class winners and driver highlights, with about 50 uploads over the last quarter. The channel has roughly 15,200 subscribers and a median view count near 2,300 per video.

The audience is likely made up of American motorsport fans and rally enthusiasts, mostly men in their late twenties through forties. These are estimates from title and view patterns, not measured demographics. The channel shows no sponsorship disclosures in its recent uploads.

For brands in automotive, motorsport apparel or outdoor vehicle gear, the channel offers a focused niche audience. Estimated sponsored integrations run $150 to $250 per video, which is about $4 to $8 per 1,000 median views on Shorts. That compares with $10 to $30 CPM for paid ads, so it suits brands that want engaged enthusiasts over broad reach.

Written from ARA Rally's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ARA Rally can edit or remove this page at any time.

Questions about ARA

How much does ARA Rally charge for a sponsored video?

Estimated sponsored integrations range from $150 to $250 per video, based on a median of about 2,261 views and the channel's Shorts-heavy format. Rates are estimates, not a published price list, and should be confirmed directly with the channel.

What does ARA Rally post about on YouTube?

ARA Rally posts short clips about rally racing, including stage footage, event recaps, class winners, and driver interviews and highlights. Most uploads are under 40 seconds and focus on American rally events.

How do I contact ARA Rally for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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