Starbooked

Arc, published by BBC Sounds, is a premium cinematic audio drama series. It runs in seasons and covers character-driven fiction, currently People Who Knew Me (2023) and Intimacy (2026). Episodes run about 15 to 16 minutes, with 21 episodes in the feed. Estimated downloads per episode are 20,000 to 80,000 (estimated), a rate of about $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor Arc

Premium BBC audio drama with a sponsor-free, high-production serialised format

  • Published by BBC Sounds with a cinematic, high-production format across two series
  • Apple Podcasts rating of 4.1 from 435 ratings, with 21 episodes since April 2023
  • Episodes of about 15 to 16 minutes suit a single, well-placed host-read mid-roll
Best forpremium brand awarenessstreaming and entertainment launches
Watch forPublic broadcaster context and adult themes may limit some brand categories.

Brand fit report

Content

Topics, IAB taxonomy
Drama70%
Comedy20%
Books and Literature10%
Formats
scripted audio drama, serialised episodes, bonus episode
Tone
dramatic, witty
Language
English
Production
Studio production
Typical length
15 to 16 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 40%: 435 Apple ratings points to the 1,000 to 5,000 band, with a high-production BBC publisher, a 2023 start and 21 episodes, which sits near the top of that band.
Audience asks aboutWhat happens next in the seriesWhich actors star in each seasonWhether the story is based on a book
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom80%
🇺🇸 United States10%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugsmedium
Violencelow
Politicslow

Episode titles such as 'Non-Monogamy' and 'Jack Daniels' and the Intimacy premise point to adult themes, though the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 27 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Intimacy: 8. Gag Order2026-09-0916 min
Intimacy: 7. Hiatus Day2026-08-1215 min
Intimacy: 6. Lady C's Fever Dream2026-08-0515 min
Intimacy: 5. Supriza Liza2026-08-0516 min
Intimacy: 4. Safe Sex Santa2026-07-2915 min
Intimacy: 3. Note To Self, Find Sharks2026-07-2916 min

Last six episodes from the show's feed, latest 40 days ago, a new one about every 5 days.

Arc is home to premium cinematic audio drama series — sharp, funny, and emotionally honest stories about the moments that change us. Series 1 is People Who Knew Me (2023): Emily Morris uses 9/11 to fake her own death and run away to start a new life in California as Connie Prynne. Starring Rosamund Pike, Hugh Laurie, Kyle Soller, Isabella Sermon and Alfred Enoch. Written by Daniella Isaacs,…
Arc's own show description from the podcast feed

Do you make Arc? Claim or remove this page.

About Arc

Arc is a premium cinematic audio drama series published by BBC Sounds. The feed lists two series so far: People Who Knew Me (2023), about a woman who fakes her own death and starts a new life in California, and Intimacy (2026), about an intimacy coordinator who discovers her new director is someone from her past. The show's description names Rosamund Pike, Hugh Laurie, Lena Headey and Sharon Horgan as cast and executive producer, and it is a Merman production. The feed has 21 episodes, released roughly every five days, with a median length of about 15 to 16 minutes.

The Apple Podcasts listing shows a rating of 4.1 from 435 ratings. Listeners are estimated to be mostly UK adults across several age bands, though this is an estimate and not published data. Downloads are estimated at 20,000 to 80,000 per episode. No sponsors appear in the feed, the website data or the description.

Arc suits brands seeking premium, high-attention audio placements in entertainment and lifestyle categories. A host-read mid-roll would be estimated at about $360 to $2,000 per episode, based on the estimated download range and the $18 to $25 per 1,000 rate. Sponsorship of the show would fit premium brands, subject to BBC editorial and advertising policy.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Arc can edit or remove this page at any time.

Questions about Arc

How much does Arc charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would be about $360 to $2,000 per episode. The show has no sponsors listed in its feed, so the rate is a benchmark, not a published price.

What is Arc about?

Arc is a BBC audio drama series that runs in seasons. Its current series, People Who Knew Me and Intimacy, follow character-driven stories with a cinematic, serialised format and a cast of well-known actors.

How do I contact Arc about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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