Starbooked

Arm Software Developers

@armsoftwaredevelopers · GB · EN

Arm Software Developers (@armsoftwaredevelopers) is a UK-based YouTube channel run by Arm, publishing software development content for roughly 11,500 subscribers with about 190 median views per video. It posts several videos a month on Arm-based hardware, AI inference, edge AI and performance tuning, mostly long-form tutorials and code-alongs, with a rate of roughly $20 to $35 per 1,000 median views per sponsored video.

Why brands book Arm

Reach working developers building AI on Arm hardware with long-form tutorials

  • Median of 189 views per video across 799 uploads, with a 90th percentile near 700 views
  • Upload pace of 43 videos in the last 365 days, with 5 in the last 90 days
  • Sponsored rate of about $20 to $35 per 1,000 median views, roughly $4 to $7 per video
Best fordeveloper tools launchescloud and hardware infrastructureAI model and framework campaigns
Watch forLow absolute view counts and a 0% sponsored history, so brands should expect a small, technical audience.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Careers10%
Business & Finance5%
Formats
code-along tutorial, livestream showcase, interview, webinar recording
Tone
technical, instructional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
20 seconds to 60 minutes, median about 7 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.7%
Likes and comments per view on recent videos
Audience asks abouthow to set up Arm-based development environmentshow to optimize AI models for edge hardwarewhich tools and frameworks work on Arm
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States25%
🇬🇧 United Kingdom10%
🇮🇳 India15%
🇩🇪 Germany5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Technical content covering developer tools, hardware and AI, with no flagged titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k1895
X–––

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 7 days ago.

Welcome to Arm Software Developers. We are all about the latest and greatest features in software development and how it powers the world around us. We focus on all kinds of content like getting started guides, unboxing of the latest Arm-based hardware, tutorials, and demos covering IoT, machine learning, cloud-native development and graphics. You can also join us for a chat in our Innovation Coffee live streams to see what is new in the Arm developer community. Connect with us on Twitter: https://twitter.com/ArmSoftwareDev Check out our resources for developers : developer.arm.com
Arm Software Developers's own profile description on YouTube

Are you Arm Software Developers? Claim or remove this profile.

About Arm Software Developers

Arm Software Developers is the official developer channel of Arm, the UK-based chip architecture company, with about 11,500 subscribers and 17.7 million lifetime views across 799 videos. The channel posts getting-started guides, hardware unboxings, tutorials and live streams on AI inference, edge AI, cloud-native development and graphics. Content is mostly long-form code-alongs and webinars, with some short demos.

Recent uploads show a steady pace of about five videos a quarter, with a median of roughly 190 views per video and a 90th percentile near 700. Audience size and makeup are estimates based on the channel's topics and public data. Viewers are likely working software engineers, students and ML practitioners, concentrated in the United States, India and Europe.

The channel has not run sponsored integrations in its recent history. Brands selling developer tools or Arm-compatible software may find it a fit. A rate of about $20 to $35 per 1,000 median views compares with typical paid ad CPMs of $10 to $30.

Written from Arm Software Developers's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Arm Software Developers can edit or remove this page at any time.

Questions about Arm

How much does Arm Software Developers charge for a sponsored video?

Based on its median of about 189 views per long-form video, a sponsored integration would fall in the range of roughly $4 to $7 per video at $20 to $35 per 1,000 views, with a minimum floor of $150 to $250. Rates are estimates from public metrics and are not published by the channel.

What does Arm Software Developers post about on YouTube?

The channel posts developer tutorials on Arm-based hardware, AI inference, edge AI with Raspberry Pi, performance profiling, graphics and cloud deployment. It also airs livestreams, webinars and showcases of community projects from Arm's developer challenges.

How do I contact Arm Software Developers for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether booking is available.