Starbooked

Armstone (@armstoneau), a stone and paver supplier based in Sydney, Australia, makes long-form videos explaining outdoor materials such as pavers, pool coping and wall cladding. The channel has about 1,250 subscribers and a median of roughly 422 views per video, with no uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Armstone

Trusted Sydney stone supplier with a long-running paver education library

  • Top video has about 173,000 views, showing evergreen search demand for pool paver advice.
  • Median of roughly 422 views suggests a small current audience, so pricing is modest.
  • Cost is about $150 to $250 per video, well below typical paid ad CPMs of $10 to $30.
Best forbuilding materials brand awarenesspool and landscaping tools or accessories
Watch forChannel has been inactive for over a year and recent median views are low.

Brand fit report

Content

Topics, IAB taxonomy
Home Improvement70%
Business and Finance15%
Lifestyle15%
Formats
product explainer, installation guide, showroom and testimonial video
Tone
informative, promotional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwhich paver material suits a pool deckhow to install pavers or coping correctlywhether natural stone or porcelain is better outdoors
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇦🇺 Australia85%
New Zealand5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
stone pavers, pool tiles, wall cladding, pool coping
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is trade-focused home and pool renovation advice with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.3k4220

Benchmark score: 42 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers42 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 490 days ago.

Stone Supplier in Sydney At Armstone, we’re on a mission to help you create beautiful, timeless and exquisite outdoors that match your lifestyle needs and add joy to your life So, whether you’re an everyday homeowner, experienced renovator, builder, or tradesman, we do more than just supply natural stone pavers: we pride ourselves on listening to your unique needs and sharing industry best practices to help you find the most suitable, ethical, and tailored solution for your home project. Visit us at our Sydney locations in either Glebe or Penrith, today. ► Visit us: https://www.armstone.com
Armstone's own profile description on YouTube

Are you Armstone? Claim or remove this profile.

About Armstone

Armstone is an Australian stone and paver supplier based in Sydney, with showrooms in Glebe and Penrith. According to its website, the company supplies natural stone pavers, porcelain pavers, pool tiles and wall cladding. Its YouTube channel, @armstoneau, publishes explainer videos on outdoor materials, installation methods and pool renovation.

The channel has about 1,250 subscribers and 27 videos. Its older uploads, from 2019 to 2023, drew the most views, with a few reaching over 100,000. Recent uploads are shorter and draw far fewer views, with a median near 422. The audience is likely mostly homeowners and renovators in Australia, though this is an estimate.

Brands considering a sponsored integration can expect about $150 to $250 per video. At a $20 to $35 CPM, that is priced against a median view count rather than paid ad inventory, where CPMs of $10 to $30 are typical. Best suited to building material and outdoor product brands targeting Australian homeowners.

Written from Armstone's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Armstone can edit or remove this page at any time.

Questions about Armstone

How much does Armstone charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Armstone post about on YouTube?

Armstone posts explainer and product videos about stone pavers, porcelain pavers, pool coping, stone cladding and breeze blocks. Videos cover installation advice, material comparisons and occasional client testimonials, aimed mainly at Australian homeowners and renovators.

How do I contact Armstone for a brand deal?

Armstone's website lists info@armstone.com.au and 1300 560 560. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.