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Artists at Work

Hosted by Nikki Bedi, Harriett Gilbert

Artists at Work, a BBC World Service podcast hosted by Nikki Bedi and Harriett Gilbert, covers how creatives make art, design, music and books. It has 305 episodes released roughly weekly, with episodes typically 35 to 50 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor Artists at Work

A long-running BBC arts podcast reaching culturally engaged listeners weekly

  • Over 300 episodes since 2002 with a steady weekly release schedule
  • Apple Podcasts rating of 4.6 from 367 ratings, with most ratings at five stars
  • Interviews with major film, book and music figures in 35 to 50 minute episodes
Best forbook publisherscultural events and festivalspremium lifestyle brands
Watch forThe BBC may have restrictions on commercial sponsorship, so confirm availability before pitching.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment60%
Books & Literature25%
Music15%
Formats
interview, news roundup, narrative
Tone
informative, thoughtful
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 367 Apple ratings fall in the 200 to 1,000 band, which maps to 5,000 to 25,000 per episode; the show is over 20 years old so the band is not shifted, and the BBC World Service brand, 305 episodes and Podcast Index popularity of 9 push the estimate toward the 1,000-to-5,000-rating band of 20,000 to 80,000.
Audience asks aboutWhat inspires creative artists to make their work?What are the latest film and book releases?How do bestselling authors approach writing?
Age
12%18-24
22%25-34
24%35-44
42%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States20%
Other40%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover films, novels and music with no explicit flags; the show is a public broadcaster production.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

How creatives write, perform and make art, design and music. The home of arts and culture from BBC World Service. In The Studio follows the world’s leading creative figures while they work. Nikki Bedi hosts The Arts Hour, with news of the latest releases from around the world, and in World Book Club Harriett Gilbert puts your questions and comments to best-selling authors. In the Studio episodes…
Artists at Work's own show description from the podcast feed

Do you make Artists at Work? Claim or remove this page.

About Artists at Work

Artists at Work is a podcast from BBC World Service that explores how creatives write, perform and make art, design and music. Hosted by Nikki Bedi and Harriett Gilbert, according to the show feed and BBC programme page, it combines studio sessions, a weekly arts news roundup and a monthly author conversation. The feed lists 305 episodes, with cadence of about one week and a typical length of 35 to 50 minutes.

The show has a 4.6 average rating from 367 Apple Podcasts ratings. Listener numbers are not published. Based on rating volume, show age and the BBC brand, we estimate 20,000 to 80,000 downloads per episode, which is an estimate and not a verified figure. The feed shows no sponsors, so the show appears to carry no paid advertising.

A sponsorship at the estimated audience size would cost roughly $360 to $2,000 per host-read mid-roll, which suits book publishers, cultural events and premium lifestyle brands looking to reach an arts-minded audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Artists at Work can edit or remove this page at any time.

Questions about Artists at Work

How much does Artists at Work charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is priced at roughly $360 to $2,000 per episode. Final pricing depends on the show's own terms and availability.

What is Artists at Work about?

Artists at Work is a BBC World Service podcast about how creatives make art, design, music and books. It features studio sessions, arts news and author interviews.

How do I contact Artists at Work about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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