Aruba (@aruba), the official tourism channel of the Caribbean island country of Aruba, posts short-form beach, weather, food and travel clips. It has about 10,700 subscribers and a median video view count of about 560. It uploads roughly once a week, and a sponsored integration is estimated at $150 to $250 per video.
Caribbean destination channel with 26 million lifetime views and polished brand-safe travel content
- Channel has 10,700 subscribers and 26.4 million lifetime views across 792 uploads
- Recent clips earn a median of about 560 views, with a top-performing film clip at 125,000 views
- Estimated sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- short vertical clips, brand film, B-roll with captions
- Tone
- relaxed, aspirational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Aruba
- Categories promoted
- travel and tourism
- Affiliate links
- No
The channel is the destination's own tourism board, and the 'Di Nada - A Story of Aruban Friendship' short film is presented as brought to you by Aruba.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content was seen in the last 30 video titles, which are beach, weather, food and travel clips.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶August 28, 2026 · 948 views
▶Welcome to the perfect balance of relaxation and recreation · 1.4k views
▶Consider this your prescription for more sunshine, salt wate · 408 viewsLast three uploads, latest 49 days ago.
Our white-sand beaches, cooling trade winds and warm, friendly people are just a few reasons why Aruba will change you from inside out. It’s called #TheArubaEffect and it’s only found on One happy island. Read about us: http://www.aruba.com/us Connect with us: https://www.facebook.com/ArubaFans Follow us: https://twitter.com/Aruba See us: https://www.instagram/arubatourism Find us: https://www.tiktok.com/@arubafans Pin us: http://www.pinterest.com/arubatourism
About Aruba
Aruba (@aruba) is the official YouTube channel of the Aruba Tourism Authority, the marketing body for the Caribbean island country. The channel posts mostly vertical short clips of beaches, trade-wind weather, local dining and cultural stories, along with occasional brand films such as the short film series 'Di Nada - A Story of Aruban Friendship'. Uploads are frequent in short bursts, and the channel has about 10,700 subscribers and 26.4 million lifetime views.
The audience is likely made up of prospective visitors planning trips to the Caribbean, mostly from the United States, with an estimated age skew toward 25 to 54. These are estimates, not measured data. Sponsored integrations for an independent creator would be priced at about $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for paid ads.
This channel suits travel, hospitality and tourism brands that want to reach people in the planning stage of a Caribbean trip. Brands in other categories will find it a weaker fit.
Written from Aruba's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Aruba can edit or remove this page at any time.
Questions about Aruba
How much does Aruba charge for a sponsored video?
Aruba is the official tourism channel of the island, so it does not publish a rate card for sponsored videos. For a comparable independent creator, the estimated range is $150 to $250 per video based on median views, which is about $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80.
What does Aruba post about on YouTube?
Aruba posts short vertical clips about beaches, trade-wind weather, local food, cultural stories and travel tips. The channel also releases brand films, including the 'Di Nada' short film series about friendship on the island. Most videos run under a minute.
How do I contact Aruba for a brand deal?
Contact details for the channel unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, but this channel is the official tourism board, so partnerships are usually arranged through the tourism authority's marketing team.
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