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Lionel | Ask Switzerland

@askswitzerland · CH · DE

Lionel (@askswitzerland), a Swiss street-interview creator based in Switzerland, makes Swiss German quiz and vox-pop videos for about 75,900 subscribers with a median of roughly 24,000 views per video. Uploads have stopped, with none in the last 365 days. Estimated sponsored rate is $500 to $850 per video for long-form content.

Why brands book Lionel

Swiss German street-interview channel with steady views in Switzerland

  • Median of about 24,000 views per video across 258 uploads
  • Average 377-second runtime suits mid-roll and integrated segments
  • Audience is concentrated in Switzerland, with 80% estimated share
Best forregional product launches in Switzerlandconsumer goods sampling and awareness
Watch forNo uploads in over a year, so the channel is inactive and reach is not current.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment60%
Society25%
Travel15%
Formats
street interview, quiz show, city feature
Tone
playful, irreverent
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement4.3%
Likes and comments per view on recent videos
Audience asks aboutWhich Swiss city was featured and where to go thereHow the quiz questions were chosen and whether answers are correctWhere to find more episodes from the series
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
🇨🇭 Switzerland80%
🇩🇪 Germany12%
🇦🇹 Austria3%
LanguagesSwiss German 85%German 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as "Vaterkomplex überwinden!" and "Das Aussehen ist wichtig" are relationship and appearance themes, handled lightly.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube76k24k0
Instagram–––

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers40 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest 1439 days ago.

S Läbe isch hart. ★Instagram: https://www.instagram.com/lionelbattegay ★Facebook: https://www.facebook.com/LionelmachtVideos ★Geschäftskontakt: info@bailiou.ch
Lionel | Ask Switzerland's own profile description on YouTube

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About Lionel | Ask Switzerland

Lionel, who runs the Ask Switzerland channel at @askswitzerland, makes Swiss German street-interview and quiz videos from cities and events across Switzerland. The channel has posted 258 videos since 2015, with recent episodes around 4 to 8 minutes long and centered on on-camera vox-pop questions with passersby.

The audience is estimated to be mostly Swiss, with a strong share of German-speaking viewers in their twenties and thirties. Viewer age and gender figures are estimates only and are not verified by platform data. Brand work seen in recent uploads includes an earlier sponsored segment, but the channel has posted no new uploads in the last year.

Brands seeking Swiss-market visibility through entertainment formats could consider the channel, though the inactivity should be confirmed first. Estimated sponsored rate is $500 to $850 per video, which works out to roughly $20 to $35 per 1,000 median views, compared with typical paid-ad CPM of $10 to $30.

Written from Lionel | Ask Switzerland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lionel | Ask Switzerland can edit or remove this page at any time.

Questions about Lionel

How much does Lionel charge for a sponsored video?

Based on a median of about 24,000 views for long-form videos, the estimated rate is $500 to $850 per video, or $20 to $35 per 1,000 views. Rates are estimates from public channel data, and actual pricing should be confirmed directly with the creator.

What does Lionel post about on YouTube?

Lionel posts Swiss German street-interview and quiz videos, mostly filmed in Swiss cities and at events such as open airs and festivals. Episodes ask passersby questions about Swiss culture, geography and daily life, and typically run four to eight minutes.

How do I contact Lionel for a brand deal?

A business contact address is listed on the channel. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.