Starbooked

Aurora Online Channel

@auroraonlinechannel · RU · RU

Aurora Online Channel (@auroraonlinechannel) is the official YouTube channel of the Russian company group AURORA, which makes welding, cutting, compressor, generator and garden equipment. The channel has about 97,400 subscribers and a median of roughly 1,800 views per video, with about 50 uploads a year, mostly Shorts. Indicative rates run from about $150 to $250 per video.

Why brands book Aurora

Russian brand channel with 97K subscribers for welding and tool demos

  • Median of about 1,768 views per video, with the top Short reaching 8,957 views
  • About 50 uploads in the past 365 days, most of them Shorts under 60 seconds
  • At $20 to $35 CPM on long-form, or $4 to $8 CPM on Shorts, rates compare well with paid ads at $10 to $30 CPM
Best fortool and equipment launchesRussian-speaking DIY and trades audiences
Watch forOutput is an in-house brand channel, so it may be less independent than a personal reviewer.

Brand fit report

Content

Topics, IAB taxonomy
Technology70%
Hobby20%
Lifestyle (sociology)10%
Formats
product showcase Shorts, brand demonstration, comparison video
Tone
informative, practical
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhich welding machine suits their taskhow to set pulse welding parameterswhich compressor or jump starter to buy
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
10%women
90%men
Countries
Russia95%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
welding equipment, compressors, generators, jump starters, welding consumables
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own AURORA-branded products in product showcase videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover welding machines, compressors and jump starters with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube97k1.8k17

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 1 days ago.

Приветствуем вас на официальном канале Группы Компаний АВРОРА в России! Здесь мы представляем новинки сварочной, садовой и пр. техники, разбираем аппараты и показываем их в «боевых» условиях. В своих обзорах мы стараемся подробно рассказывать о достоинствах каждого товара, внятно отвечать на вопросы зрителей, беспристрастно сравнивать устройства и многое другое. Смотрите, ставьте «лайки» или «дизлайки», делитесь своим мнением в комментариях. Компрессоры и генераторы, уборочная техника, мотоблоки и культиваторы AURORA пользуются у Российского потребителя заслуженным уважением. Под нашим бренд
Aurora Online Channel's own profile description on YouTube

Are you Aurora Online Channel? Claim or remove this profile.

About Aurora Online Channel

The Aurora Online Channel is the official YouTube channel of the Russian company group AURORA, which produces welding, cutting, compressor, generator and garden equipment. The channel posts mostly short product demonstrations, comparisons of machine types, and welding settings tutorials, usually under a minute, roughly four to five uploads a month.

The audience is estimated to be mostly Russian-speaking men in trades, DIY and car maintenance, though this is an estimate and not platform-reported data. Views run around 1,800 per video at the median, with the most successful Shorts reaching about 9,000.

Indicative rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM on long-form content, compared with $10 to $30 CPM for typical paid ads. The channel suits brands selling tools, equipment and trade consumables in Russian-speaking markets.

Written from Aurora Online Channel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Aurora Online Channel can edit or remove this page at any time.

Questions about Aurora

How much does Aurora Online Channel charge for a sponsored video?

Indicative rates for Aurora Online Channel run from about $150 to $250 per video, based on its median of roughly 1,800 views and mostly Shorts format. Final pricing depends on the integration and the brief, so confirm the figure directly with the channel.

What does Aurora Online Channel post about on YouTube?

The channel posts short demonstrations and comparisons of welding machines, compressors, jump starters, generators and welding consumables from the AURORA brand. Its uploads are mostly Shorts under a minute, with occasional longer tutorials on welding settings.

How do I contact Aurora Online Channel for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check their status on the profile before reaching out.

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