Starbooked

Royal Australian Mint

@australianmint · AU · EN

The Royal Australian Mint (@australianmint), based in Canberra, Australia, makes circulating coins, collector coins and educational videos about Australian coinage and history. The channel has about 2,600 subscribers and a median of roughly 280 views per video, posting around two videos a quarter. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Royal

A trusted government mint channel reaching Australian coin collectors and history readers

  • Median of about 280 views per video, with a top video at 28,478 views
  • Estimated rate of $150 to $250 per video, which is well above typical ad CPMs for a niche audience
  • No prior sponsorships, so any integration would be a first-of-its-kind partnership
Best forcollectible or gift product launchesmuseum and tourism promotions
Watch forGovernment-owned channel with low view counts; sponsorship rules may be strict.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests45%
Education30%
Arts & Entertainment15%
News & Politics10%
Formats
interview, behind-the-scenes tour, short explainer
Tone
informative, polished
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 5 minutes, with occasional longer lectures

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.6%
Likes and comments per view on recent videos
Audience asks abouthow coins are madewhich coins are worth collectinghow to visit the Mint
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇦🇺 Australia85%
🇺🇸 United States5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers coin design, national history and commemorations, with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.6k2792
Instagram–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 43 days ago.

Sole producer of Australia's circulating coins, custodians of the National Coin Collection and producer of beautiful collector coins. Canberra, Australia CONNECT WITH THE ROYAL AUSTRALIAN MINT Web: http://www.ramint.gov.au/ Eshop: http://www.eshop.ramint.gov.au Facebook: https://www.facebook.com/RoyalAustralianMint Instagram: https://instagram.com/royalaustmint/
Royal Australian Mint's own profile description on YouTube

Are you Royal Australian Mint? Claim or remove this profile.

About Royal Australian Mint

The Royal Australian Mint channel posts videos about how Australian coins are designed and struck, the National Coin Collection, and the history behind commemorative releases. Uploads are infrequent, with around two videos per quarter, and most titles are short explainers, interviews with designers, and occasional lectures.

The audience appears to be mostly Australian adults interested in coin collecting and national history, though these demographic figures are estimates. Viewing is modest, with a median near 280 views per video and a few media clips reaching several thousand.

Brands considering this channel would be booking a government-run educational source rather than a lifestyle creator. At an estimated $150 to $250 per video, the cost works out to roughly $20 to $35 CPM on median views, which is above the $10 to $30 CPM typical of paid ads. It suits collectible, tourism or education-focused campaigns.

Written from Royal Australian Mint's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Royal Australian Mint can edit or remove this page at any time.

Questions about Royal

How much does the Royal Australian Mint charge for a sponsored video?

Based on its median views of about 280, Starbooked estimates a sponsored integration at roughly $150 to $250 per video. This is an estimate from public channel data, not a published rate card, and the channel has no sponsorship history.

What does the Royal Australian Mint post about on YouTube?

The channel posts about Australian coin design, the National Coin Collection, and national history such as decimal currency and honours. Videos include interviews with coin designers, behind-the-scenes mint tours and short explainers.

How do I contact the Royal Australian Mint for a brand deal?

Contact details for this channel unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, but this channel is not currently boosted, so enquiries go through the listed contact details.

Similar creators

YouTube and other creators in coin collecting, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Vanessa Bland@vanessabland · AU
genealogyfamily history2.3k584$150–25032