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Mert Yılmaz | automagg

@automaggtv · TR · TR

Mert Yılmaz (@automaggtv), a Turkish automotive journalist, runs Automagg, a Turkey-based car review channel with about 36,300 subscribers and 7,300 median views per video. The channel posts long-form test drives and news roughly weekly, often with on-camera hosts. Sponsored integrations are quoted at $150 to $1,100 per video.

Why brands book Mert

Turkish test-drive channel reaching car buyers with 7,300 median views

  • Median 7,276 views per video across 265 uploads since 2014
  • Top recent test drives reached 44,000 to 76,000 views
  • Roughly 12 uploads in the last 90 days keeps the feed active
Best forautomotive brand launches in Turkeytest-drive or feature-focused campaignselectric vehicle and charging promotions
Watch forMedian views are modest; Shorts-style clips perform far below long test drives.

Brand fit report

Content

Topics, IAB taxonomy
Automotive90%
Lifestyle10%
Formats
long-form test drives, short product spotlights, comparison and challenge videos
Tone
informative, energetic
Language
Turkish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 25 minutes for test drives, under 3 minutes for Shorts-style clips

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutreal-world range and fuel consumptionprice and trim comparison in Turkeywhether a model is worth buying versus its rivals
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
Turkey92%
🇩🇪 Germany3%
Netherlands2%
LanguagesTurkish 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
automotive
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description lists contact details for corporate partnerships and sponsorship inquiries.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover vehicle tests, a driving stunt demonstration at a track, and a light-hearted tire-changing challenge; no flagged content found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube36k7.3k12

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 7 days ago.

1993 yılından bu yana otomotiv gazeteciliğinin her kademesinde görev alan Mert Yılmaz önderliğinde kurulan Automagg; derinlemesine analizleri, dijital dergi yayıncılığı ve profesyonel video içerikleriyle otomotiv endüstrisine yön vermeye devam ediyor. En güncel sektörel gelişmeleri, test sürüşlerini ve pazar dinamiklerini geniş kitlelerle buluşturan automagg.com, yenilikçi yayın vizyonunu YouTube ekranlarına da güçlü bir prodüksiyon kalitesiyle taşımayı hedefliyor. 📌 Kurumsal iş birlikleri, sponsorluk ve prodüksiyon iletişimi için: 📞 532 326 38 87 ✉️ mertyilmaz@automagg.com
Mert Yılmaz | automagg's own profile description on YouTube

Are you Mert Yılmaz | automagg? Claim or remove this profile.

About Mert Yılmaz | automagg

Automagg is a Turkish automotive channel run by Mert Yılmaz, a journalist who has worked in car media since 1993, according to the channel description. The channel posts long-form test drives, model comparisons and short product clips, mostly in Turkish, and the feed centers on new car launches sold in Turkey.

The audience is estimated, not measured: a predominantly Turkish-speaking viewership of car shoppers and enthusiasts, skewing male and aged 25 to 44. Recent uploads include Hyundai, BMW, Renault and Opel models, typically presented on camera with co-hosts.

At a median of about 7,300 views, the rate is roughly $150 to $1,100 per video depending on format. That is a CPM of $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. Brands seeking Turkish car buyers for test-drive coverage should book this channel.

Written from Mert Yılmaz | automagg's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mert Yılmaz | automagg can edit or remove this page at any time.

Questions about Mert

How much does Mert Yılmaz charge for a sponsored video?

Based on the channel's median views of about 7,300 for long-form videos, a sponsored integration is estimated at roughly $150 to $1,100 per video, at $20 to $35 per 1,000 median views. Final pricing depends on format and deliverables.

What does Mert Yılmaz post about on YouTube?

Automagg posts car test drives, new model launches and comparisons, mostly in Turkish. Recent videos cover Hyundai, BMW, Renault, Opel, Peugeot and Toyota models, along with short spotlight clips and a few lighter challenge videos.

How do I contact Mert Yılmaz for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel description lists a corporate email for sponsorship inquiries. Boosted creators can be booked through Starbooked.

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