AutoToday (@autotodayofficial) is an India-based automotive channel run by the India Today Group's motoring magazine. It publishes short-form car and bike news, first drives and reviews to about 39,500 subscribers, with a median of 775 views per video. It uploads roughly 50 videos a quarter, and a sponsored integration is typically priced at $150 to $250 per video.
Reach 39,500 Indian car buyers with reviews that median 775 views a video
- Publishes about 50 videos per quarter, so sponsored slots fill a steady feed.
- Shorts make up 66 percent of uploads, and the top clip reached 6,732 views.
- Engagement runs at about 2 percent, with comments largely about specs and pricing.
Brand fit report
Content
- Formats
- short vertical clips, first drive reviews, news explainers
- Tone
- informative, energetic
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for reviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover vehicle launches, road-trip reviews and city heritage features with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 40 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Mahindra XUV 3XO CNG First Drive: Low Bills, High Thrills! · 152 viewsLast three uploads, latest today.
SUBSCRIBE to AutoToday channel here: http://ow.ly/ISnn30kgx2o India Today Group's exclusive automotive magazine now brings its expert opinions and reviews to YouTube. Watch the latest cars and motorcycles being tested as our team of experienced journalists at Auto Today offers detailed analysis and in-depth reports on various aspects of motoring. CLICK this link for the latest news: https://www.indiatoday.in/auto/auto-news CLICK this link for the latest reviews: https://www.indiatoday.in/auto/reviews Visit us at www.autotodayindia.com for the latest automotive news from around the world.
About AutoToday
AutoToday is the YouTube arm of India Today Group's automotive magazine, posting short car and motorcycle news, first drives and longer reviews. The channel leans on Shorts, with 66 percent of recent uploads under a minute, and roughly 50 videos per quarter. Its viewers appear to be Indian car and two-wheeler buyers in their mid-20s to mid-30s, though these figures are estimates from titles and metrics rather than channel analytics.
The channel has no sponsored integrations in its last 50 videos, so brand work is untested here. Its current median of 775 views per video puts a sponsored integration at roughly $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views for long-form or $4 to $8 for Shorts, compared with typical paid-ad CPMs of $10 to $30.
Brands in automotive, mobility and vehicle accessories who want a concentrated Indian buyer audience should consider AutoToday. Campaigns needing broad reach or consistent view counts should look at larger channels.
Written from AutoToday's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. AutoToday can edit or remove this page at any time.
Questions about AutoToday
How much does AutoToday charge for a sponsored video?
Based on a median of 775 views and Shorts-heavy uploads, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from the Starbooked rate rule, not a published rate card from the creator.
What does AutoToday post about on YouTube?
AutoToday posts short car and motorcycle news, first drives and longer reviews of Indian and global vehicles, plus occasional city features. Most recent uploads cover launches from Tesla, Honda, Tata, Mahindra and Ferrari.
How do I contact AutoToday for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and this channel's listing shows its official social links for public outreach.
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