A Vida no Centro
A Vida no Centro (@avidanocentro), a Brazilian media platform based in Sao Paulo, covers culture, food, urban life and public debate about the city's downtown. Its YouTube channel has about 2,950 subscribers and a median of 239 views per video, with roughly one upload a year. Sponsored integrations are estimated at $150 to $250 per video.
Reach engaged Sao Paulo downtown audiences through a dedicated urban culture platform
- Median of 239 views per video, with a 90th percentile of 509 views
- Engagement rate of 6.0% and a like rate of 5.6% across recent uploads
- Long-form interviews averaging roughly 40 to 60 minutes give sponsors extended airtime
Brand fit report
Content
- Formats
- long-form panel interview, event recording, podcast-style episode series
- Tone
- informative, civic-minded
- Language
- Portuguese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes, with some episodes over 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is civic and cultural discussion of urban housing, policing and public space; the political angle comes from topics such as housing policy and the Minhocao, not from any flagged title.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Retrofits no Centro de SP: requalificação e habitação no cen · 281 views
▶Como foi o Festival World Creativity Day São Paulo 2022 · 779 views
▶Participe do Festival World Creativity Day SP 2022/ Dia Mund · 329 viewsLast three uploads, latest 184 days ago.
A Vida no Centro é uma plataforma de informação e inteligência sobre o Centro de São Paulo. Nosso propósito é produzir e compartilhar conhecimento e experiências sobre o centro de São Paulo e estimular conexões que melhorem a vida na cidade. Nosso portal: https://avidanocentro.com.br/ Curta nossa página no Facebook: https://www.facebook.com/avidanocentro/ Siga nosso Instagram: https://www.instagram.com/avidanocentro.sp/ Siga nosso Twitter: https://twitter.com/avidanocentro Siga nosso canal no Spotify: https://bit.ly/2VVVMR1-canalspot
About A Vida no Centro
A Vida no Centro is a Sao Paulo platform focused on the city's downtown, publishing culture, food, events and urban planning coverage. Its YouTube channel carries long-form interviews and event recordings, mostly in Portuguese, with recent uploads arriving only about once a year. The channel has about 2,950 subscribers and a median of 239 views per video. The audience is likely Brazilian, mostly in Sao Paulo, with an estimated mix of ages from 25 to 44 and an interest in urban life and local culture. Based on the channel's own numbers, the rate is $150 to $250 per video, which is roughly $20 to $35 per 1,000 median views, comparable to the $10 to $30 CPM typical of paid ads. Brands seeking local civic or cultural reach in downtown Sao Paulo may find it a fit.
Written from A Vida no Centro's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. A Vida no Centro can edit or remove this page at any time.
Questions about A
How much does A Vida no Centro charge for a sponsored video?
Based on its median of 239 views and the standard rate rule, A Vida no Centro's sponsored integration is estimated at $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 median views. Rates are estimates from public channel data and may differ from the creator's actual pricing.
What does A Vida no Centro post about on YouTube?
A Vida no Centro posts long-form interviews and event recordings about Sao Paulo's downtown. Topics include urban planning, housing, public culture, food and bars, and street life. Episodes are mostly in Portuguese and include the Hackeando a Cidade interview series and festival coverage.
How do I contact A Vida no Centro for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in sao paulo downtown, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Altis play@altis_play · FR | urban cyclingurban planning | 98k | 69k | $1370–2400 | 83 |
americanhipster@hipster | city culturedocumentary profiles | 20k | 22k | $450–780 | 54 |
More Transit Southern Ontario@moretransitso · CA | transit advocacytoronto transit | 1.1k | 355 | $150–250 | 42 |
1Twente Enschede@1twenteenschede · NL | local newsenschede news | 13k | 708 | $150–250 | 39 |
Waterfront Toronto@waterfronttoronto | urban planningwaterfront development | 6.5k | 976 | $150–250 | 32 |
Pakhuis de Zwijger@pakhuisdezwijger · NL | public debateurban planning | 11k | 314 | $150–250 | 27 |