Starbooked

Axel Baumgart (@axel-von-watchmaxe), based in Germany, runs Watchmaxe, a German-language channel reviewing watch brands from Germany and beyond. With about 11,000 subscribers and a median of roughly 1,700 views per video, he posts several times a week. Estimated sponsored integration rate: $150 to $250 per video.

Why brands book Watchmaxe

German watch reviewer with a loyal niche audience and warm reception to brand cooperations

  • Median of about 1,700 views per video across roughly 50 uploads in the past year
  • Audience sentiment scored 75 out of 100, with viewers engaged in comments on purchase decisions
  • Cooperations with German watch makers such as Circula and Buhron already appear in recent uploads
Best forwatch and accessories brands targeting German-speaking buyersawareness for independent or small-batch watch makers
Watch forViews are modest in absolute terms; a 10,000-plus-view reach needs multiple uploads or a Shorts-driven strategy.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Business & Finance15%
Society15%
Formats
product review, long-form interview series, explainer
Tone
knowledgeable, conversational
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 20 minutes, with interview episodes running about 40 to 65 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement4.5%
Likes and comments per view on recent videos
Audience asks aboutwhich first watch to buywhether a specific watch is worth the pricehow many watches a collector needs
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
15%women
85%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria10%
🇨🇭 Switzerland10%
LanguagesGerman 100%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
CirculaBuhron
Categories promoted
watches, watch accessories
Affiliate links
Yes

The video 'MEHR als nur neue Farben: Neue Varianten der Circula FACET' notes that the release timing was changed at Circula's request, and 'Mega Uhr, guter Preis...' and the description of 'Nepp oder Neuheit? Das Buhron Polierset im Alltagstest' describe a cooperation. Brand links are also presented in the video descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about watches and general life topics such as philosophy of time and interview conversations, with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k1.7k36

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1 days ago.

Watchmaxe - Der Kanal, auf dem es um Uhrenmarken aus Deutschand geht. Bei mir gibt es bekannte, unbekannte, große und kleine Marken. _/_/_/_/_/_/_/_/_/_/_/ Verantwortlich für den Inhalt nach § 55 Abs. 2 RStV Axel Baumgart Telefonnummer: 0151 / 745 36 423 E-Mail-Adresse: contact@axel-von-watchmaxe.de _/_/_/_/_/_/_/_/_/_/_/ Urheberrecht Durch mich erstellte Inhalte unterliegen dem deutschen Urheberrecht. _/_/_/_/_/_/_/_/_/_/_/
Watchmaxe's own profile description on YouTube

Are you Watchmaxe? Claim or remove this profile.

About Watchmaxe

Watchmaxe is a German-language YouTube channel run by Axel Baumgart, who posts reviews of watch brands from Germany as well as better-known and smaller independent labels. Uploads come several times a week and cover hands-on reviews, long-term ownership reports, beginner questions and interview episodes in which he talks with guests from different fields about life and friendship.

The channel is aimed at German-speaking watch enthusiasts and collectors. Based on comments and video titles, viewers are likely adults with purchasing power who ask which watch to buy and whether a particular model justifies its price. These audience figures are estimates, not verified analytics. Per the website and channel description, the creator is an independent watch enthusiast and reviewer; the channel lists no professional credentials beyond this.

For brand work, Watchmaxe has shown cooperations with German watch companies. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with the typical $10 to $30 CPM for paid ads. Small watch and accessories brands seeking German-speaking collectors should consider booking this channel.

Written from Watchmaxe's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Watchmaxe can edit or remove this page at any time.

Questions about Watchmaxe

How much does Axel Baumgart charge for a sponsored video?

Based on his median of about 1,700 views, a sponsored integration is estimated at $150 to $250 per video. The rate is calculated from the channel's views, not a published price list, so confirm the quote directly.

What does Axel Baumgart post about on YouTube?

Watchmaxe covers German watch brands, hands-on reviews, long-term ownership reports, beginner watch questions and interview episodes. The channel is in German and focuses on watch collecting.

How do I contact Axel Baumgart for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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