Axis Max Life Insurance
Axis Max Life Insurance (@axismaxlifeinsurance), an India-based life insurer and joint venture of Max Financial Services and Axis Bank, runs a channel of about 78,600 subscribers and roughly 67.9 million total views. It posts about 50 videos a year, mostly short clips, with median views around 333. Sponsored integration rate: $150 to $250 per video.
Regulated insurer channel with 67.9 million lifetime views for finance-category reach
- About 78,600 subscribers and 67.9 million total views across 772 uploads
- Median view count of 333 per video, with a 90th percentile near 30,000 views
- Brand-owned channel posting about 50 videos per year, 64% of them Shorts
Brand fit report
Content
- Formats
- short promotional clips, podcast interviews, explainer videos
- Tone
- corporate, reassuring
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 20 to 25 minutes for podcasts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- life insurance, investment-linked insurance (ULIP), mutual funds
- Affiliate links
- No
The video 'Hehe, looks like caring about our customer's future is a punishable offence' and the brand-run clips carry ARN and IRDAI disclosures, and the 'Bharosa Tum Ho' series is labeled #Ad in 'For your siblings, #BharosaTumHo'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is corporate financial education with no flagged material in the recent videos; the channel is a brand-owned account.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 79k | 333 | 31 |
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Have you heard of the Sunk Cost Fallacy? · 114 views
▶Get your life insurance sorted early. · 111 views
▶100% protection. 0% GST. · 194 viewsLast three uploads, latest 1 days ago.
Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services is part of the Max Group, an Indian multi-business corporation. Our individual death claims paid ratio for FY25-26 stands at 99.8%. We offer comprehensive life insurance solutions through various distribution channels. Reach us at: 📞 Customer Service - 1860 120 5577 (Mon-Sat, 9 AM - 6 PM) 📧 Email - service.helpdesk@axismaxlife.com 💻 Website - https://www.axismaxlife.com Axis Max Life Insurance Limited'
Are you Axis Max Life Insurance? Claim or remove this profile.
About Axis Max Life Insurance
Axis Max Life Insurance is the official YouTube channel of an India-based life insurer, a joint venture of Max Financial Services and Axis Bank. The channel posts mostly short promotional clips and podcast interviews about retirement planning, term and ULIP products, and careers for life insurance advisors. Its audience is estimated to be mostly Indian adults aged 25 to 44, with an English-speaking majority and a Hindi segment.
The channel uploads about 50 videos a year, with 64% as Shorts and a median of 333 views per video. Its sponsored-style posts, such as the 'Bharosa Tum Ho' series, are brand campaigns rather than independent creator sponsorships. Sponsored integration rate on Starbooked is $150 to $250 per video, which at median views works out to a CPM of $20 to $35 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30.
This profile suits financial brands and insurance recruiters who want steady, category-relevant reach in India. It is less suited to brands seeking high per-video views from an independent personality.
Written from Axis Max Life Insurance's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Axis Max Life Insurance can edit or remove this page at any time.
Questions about Axis
How much does Axis Max Life Insurance charge for a sponsored video?
Starbooked estimates a sponsored integration at $150 to $250 per video, based on median views and the Shorts-heavy upload mix. Because this is a brand-owned channel, actual terms would depend on the company's own marketing arrangements.
What does Axis Max Life Insurance post about on YouTube?
The channel posts short clips on life insurance, retirement planning, and ULIP investing, plus podcasts such as 'Bharose Ka Advisor' and 'Bharosa Talks' covering careers for advisors and Gen Z money habits. It also features campaign spots such as 'Bharosa Tum Ho'.
How do I contact Axis Max Life Insurance for a brand deal?
The company's public customer service line is 1860 120 5577 and the service email is listed on its channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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