Nicola Hermann (@babyschritte) is a German babywearing consultant and mother of two who runs the Babyschritte channel from Germany. Her long-form videos, mostly tests of baby carriers and parenting topics, reached about 27,700 median views, with roughly 24,900 subscribers. She has not uploaded since 2021, so a brand deal would be for an archived audience. Indicative rate: $550 to $970 per sponsored video.
German babywearing expert with 27,700 median views on long-form product tests
- Median views of 27,703 and mean of 75,392 across the last 30 uploads show a reliable base of long-form viewers.
- Peak video reached 229,094 views on an elastic wrap tutorial, showing strong search-driven demand.
- Sponsored rate of $550 to $970 per video gives a CPM of $20 to $35, roughly double-to-triple paid ad CPMs of $10 to $30.
Brand fit report
Content
- Formats
- product review, how-to tutorial, interview, haul
- Tone
- informative, warm
- Language
- German
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- Wildling Shoes
- Categories promoted
- barefoot footwear, footwear care products, baby carriers
- Affiliate links
- Yes
The video 'Wildling Pflege | Reinigen, Imprägnieren, Fetten, Wachsen' from February 2020 carries a '(Werbung)' label in its description. The dataset's sponsored_share field reports 0, which does not match the video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content found in the recent video titles or descriptions; the parenting topics are age-appropriate.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 25k | 28k | 0 |
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Wie gehe ich mit "Trotz-Anfällen" um ? | Gefühle in der Auto · 7.5k views
▶Wildling Pflege | Reinigen, Imprägnieren, Fetten, Wachsen · 64k views
▶5 Rezeptideen für stressige Tage | Vegetarisch und Kindgerec · 60k viewsLast three uploads, latest 2041 days ago.
Hi, ich bin Nicola. Ich bin Trageberaterin und Zweifachmama mit Gefühl und Verstand. Meine beiden Wunschkind-Mädels Clara und Emma erziehen wir respektvoll und bedürfnisorientiert. Ich hoffe mit meinen Videos nicht nur zu unterhalten, sondern auch anderen Eltern mit meinen Erfahrungen und Ideen weiterzuhelfen. Als Clara ein Baby war, war das Tragen in einer Traghilfe ein wahrer Lebensretter in unserem Alltag als Studenten mit Baby. Aus einer praktischen Hilfe wurde zu eine richtige Leidenschaft und das Testen von Tragehilfen zu einem Hobby, das ich gerne mit euch auf meinem Youtube Kanal tei
About Babyschritte
Babyschritte is a German-language YouTube channel run by Nicola Hermann, who describes herself in the channel description as a trageberaterin (babywearing consultant) and mother of two. The channel is built around long-form videos on baby carriers, wraps and parenting topics, with product reviews, tutorials and interviews with a sleep consultant and a doula. Her most-viewed uploads include an elastic wrap tutorial and a baby-led weaning explainer.
The channel has about 24,900 subscribers and a median video views figure of 27,703. Its uploads stopped in 2021, so its audience is likely an established group of German-speaking parents who search for babywearing advice; this is an estimate based on video topics and language. Some older videos were labeled as sponsored content for Wildling Shoes.
Brands considering a German-speaking parenting or babywear campaign may find this channel a fit for archived content placements. The indicative rate is $550 to $970 per video, a CPM of $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30.
Written from Babyschritte's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Babyschritte can edit or remove this page at any time.
Questions about Babyschritte
How much does Babyschritte charge for a sponsored video?
Based on a median of 27,703 views on long-form videos, the indicative rate is $550 to $970 per sponsored video. That is a CPM of $20 to $35 per 1,000 views, which sits above typical paid ad CPMs of $10 to $30 but reflects a creator-led audience.
What does Babyschritte post about on YouTube?
The channel posts German-language videos about babywearing, including carrier reviews, wrap tying tutorials and sleep and feeding advice from guest experts. It also has recipe and product haul videos. Uploads stopped in 2021, so the catalog is the main source of views.
How do I contact Babyschritte for a brand deal?
Contact details unlock on Starbooked for $0.80. Babyschritte is not currently a boosted creator, so bookings may need to go through direct contact after the details unlock.
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