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backspace.fm (@backspacefm) is a Japanese tech podcast and YouTube channel run by three IT veterans, with about 14,800 subscribers and median views near 9,400 per episode. It posts roughly one long episode per week, usually around two hours. Sponsored integrations are estimated at $200 to $330 per video, based on the rate rule, and the channel has no sponsorships in the last 50 videos.

Why brands book backspace.fm

Long-form Japanese tech audience for hardware and AI product launches

  • Median of about 9,400 views per episode across 425 videos since 2014
  • Roughly 50 uploads in the last 365 days, a steady weekly rhythm
  • Hosts include a Silicon Valley software engineer and a veteran tech journalist
Best forhardware and developer tool launchesAI software trials for Japanese audiences
Watch forAudience is Japan-centered and the format is long audio-first, so short product demos may fit poorly.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Video Gaming10%
Music & Audio5%
Formats
long-form podcast conversation, live recording, guest interview
Tone
analytical, conversational
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
about 2 to 2.5 hours

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutWhat new AI hardware is worth buying?How do current AI models compare?What is coming next for game graphics and Apple devices?
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
20%women
80%men
Countries
🇯🇵 Japan90%
🇺🇸 United States5%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Long technology and gaming discussions with no flagged titles among recent episodes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k9.4k12
X–––

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 7 days ago.

【backspace.fmとは】 長年IT業界にいる3人が時折ゲストを交えながら、今一番気になることについてとことん話し合うポッドキャスト番組。多くの人に支えられてポッドキャストアワード4年連続ノミネート。 https://backspace.fm https://backspace.fm/bsm https://twitter.com/backspacefm 【ドリキンプロフィール】 サンフランシスコ在住のソフトウェアエンジニア。独自の視点で最新のIT情報を届ける「ガジェット系ユーチューバー」として、業界人に注目されている。愛称は「ドリキンさん」。SNS上のコミュニケーションを通じて、消費を喚起。 ~ Forbes Japan より引用 ~ https://twitter.com/drikin https://www.youtube.com/user/drikin 【松尾公也プロフィール】 8ビットパソコンでDTMを始めて40年。Mac雑誌「MacUser」編集長を経て、現在はシニアエディター / コミュニティストラテジストとして所属。GarageBandの著書2冊と、AIに関する共著あり。ポッドキャスト番組「backspace.fm」のパーソナリティを担当。ほとんどの作業はiPhoneとiPadのGarageBandで、妻が遺した歌声をMacで合成して新しい曲を作り続ける超
backspace.fm's own profile description on YouTube

Are you backspace.fm? Claim or remove this profile.

About backspace.fm

backspace.fm is a Japanese technology podcast and YouTube channel hosted by three long-time IT industry figures, including a San Francisco software engineer known as Drikin, a veteran Mac magazine editor, and technical journalist Zenji Nishikawa, whose bio on the website names him as a technical journalist and special lecturer at Tokyo Polytechnic University. The show posts a weekly episode of around two hours, with live recordings and guest interviews on topics such as AI tools, graphics hardware and Apple products.

The channel has about 14,800 subscribers and a median of roughly 9,400 views per episode, which suggests an engaged audience of tech-literate viewers in Japan, mostly men aged 25 to 44 (estimated). Sponsored integrations are estimated at $200 to $330 per video under the long-form rule of $20 to $35 per 1,000 median views, a CPM comparable to paid ads at $10 to $30, so budget-conscious brands may find it priced above typical ad inventory.

This channel suits Japanese-language hardware, software and developer brands that want considered, in-depth discussion rather than quick clips.

Written from backspace.fm's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. backspace.fm can edit or remove this page at any time.

Questions about backspace.fm

How much does backspace.fm charge for a sponsored video?

Based on the median of about 9,400 views and the long-form rate rule, a sponsored integration is estimated at $200 to $330 per video. Rates are not publicly listed, so confirm terms directly with the creator.

What does backspace.fm post about on YouTube?

backspace.fm posts weekly long-form podcast episodes covering technology news, AI tools, gaming graphics and Apple products. Episodes run about two hours and feature the three hosts and occasional industry guests.

How do I contact backspace.fm for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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