Business Analysis Excellence | Esta Lessing CBAP®
Esta Lessing (@baexcellence), based in Australia, makes business analysis career and skills videos, with 12,800 subscribers and a median of 539 views per video. She posts about four videos a year, mostly short-form. Sponsored integrations are estimated at $150 to $250 per video, since Shorts views price lower.
Reaches aspiring business analysts weighing IIBA certification and AI skills
- Median of 539 views per video across 268 uploads, with the top video reaching 17,508 views
- Audience of 12,800 subscribers focused on business analysis careers
- Sponsored rate estimated at $150 to $250 per video, well under long-form rates
Brand fit report
Content
- Formats
- short vertical explainers, talking-head tips, screen-share prompt walkthroughs
- Tone
- educational, reflective
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for most uploads, with a few 8 to 35 minute tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- business analysis training, professional certification courses
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own training company, Business Analysis Excellence Pty Ltd, and its NextGen BA Society membership.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content found in recent titles or descriptions; a title about crime scenes is used as an analogy for business analysis.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Is AI weakening your thinking | Business Analysts · 188 views
▶How to Use AI Without Losing Your Critical Thinking as a Bus · 266 views
▶5 Key Questions to Boost Your BA Career in 2026 · 240 viewsLast three uploads, latest 178 days ago.
Esta Lessing shares Business Analysis techniques, skills & career tips. If you are wanting to make a career change or learn the skills needed to become a Business Analyst, be sure to subscribe to stay up to date with my latest content. You can find me on LinkedIn at: https://www.linkedin.com/in/estalessing/ Instagram: https://www.instagram.com/baecareer/ Facebook: https://www.facebook.com/groups/babok3 My company, Business Analysis Excellence Pty Ltd is a Business Analysis Education and Professional Services provider based in Melbourne, Australia. We offer Online IIBA Endorsed Training to bu
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About Business Analysis Excellence | Esta Lessing CBAP®
Esta Lessing, also known as @baexcellence on YouTube, posts business analysis career advice, skills tutorials and AI prompt walkthroughs for business analysts. Most uploads are short vertical videos under a minute, with occasional longer tutorials. The channel has 12,800 subscribers and a median of 539 views per video. Audience estimates suggest a working professional base in Australia, the United States, the United Kingdom and India, though these figures are estimates and not channel analytics.
Her channel supports her company, Business Analysis Excellence Pty Ltd, which sells IIBA-endorsed online training. The channel shows no sponsored integrations in its recent uploads, so there is no published brand history. Her website pages were not available to confirm further professional details.
Based on the dossier, a brand selling professional education or AI productivity tools to business analysts could consider her. Estimated sponsored rates run $150 to $250 per video. This works out to about $20 to $35 CPM on long-form views, against the $10 to $30 CPM typical for paid ads, though short-form Shorts views price lower.
Written from Business Analysis Excellence | Esta Lessing CBAP®'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Business Analysis Excellence | Esta Lessing CBAP® can edit or remove this page at any time.
Questions about Business
How much does Esta Lessing charge for a sponsored video?
Based on a median of 539 views and mostly Shorts content, an estimated sponsored integration costs $150 to $250 per video. Rates are estimates from public channel data, and the final quote depends on format and scope of work.
What does Esta Lessing post about on YouTube?
Esta Lessing posts about business analysis careers, IIBA certification preparation, requirements elicitation and using AI tools in business analysis work. Most videos are short explainers, with some longer tutorials covering prompts and workflows.
How do I contact Esta Lessing for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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