BAILA Channel (@baila_magazine), run by Shueisha's fashion magazine BAILA in Japan, posts fashion, beauty, recipe and interior videos for working women in their thirties. With about 30,000 subscribers and a median of roughly 1,560 views per video, it uploads about 3 to 4 long videos a month. Sponsored integration rate: $150 to $250 per video.
Reach Japanese working women in their thirties through a Shueisha magazine channel
- Median of about 1,560 views per video across 30 recent uploads
- Roughly 50 uploads in the past year, with 13 in the last 90 days
- Zero sponsored videos in the last 50, so the audience has not been over-exposed to ads
Brand fit report
Content
- Formats
- talk show podcast-style episodes, magazine-style interviews and room tours, how-to beauty demonstrations
- Tone
- casual, warm
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 35 to 45 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover everyday food, bags and makeup with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 25 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 8 days ago.
働く大人のためのファッション誌「BAILA」（集英社）による公式チャンネル。 仕事が終わってほっとした夜や休日に、ファッションや美容、 レシピ、インテリアなどを楽しく視聴して学べるコンテンツをお届けします。 BAILAレギュラーモデルの素顔や編集部員の奮闘を、 ぜひチャンネル登録してお楽しみください！ 新着動画は毎月3～4回公開予定です。 ショートは動画本編や本誌・@BAILAの記事公開にあわせ、不定期に配信します。 ■■■■■■■■■■■■■■■ 【30代からのベースメイク】1日中ツヤが持続する、イガリ流ツヤマット肌はこう作る https://www.youtube.com/watch?v=AMii98u-YKY&t=0s 【ルームツアー】クリス-ウェブ 佳子さんのおしゃれすぎる自宅を大公開！ https://www.youtube.com/watch?v=WK4c9LJN-40&t=0s 【バッグの中身】カリスマスタイリスト辻直子がお気に入りバッグを全公開！ https://www.youtube.com/watch?v=gr2uMHcxEI0&t=0s ■■■■■■■■■■■■■■■ Web：https://baila.hpplus.jp/ Instagram：https://www.instagram.com/baila_magazine/
About バイラ チャンネル
BAILA Channel is the official YouTube channel of BAILA, a Japanese fashion magazine for working women in their thirties published by Shueisha. The channel posts talk-style episodes, room tours, bag-contents videos and beauty tutorials, usually 35 to 45 minutes long, with 3 to 4 new uploads a month. Its editorial content, including a magazine recipe-talk series, shows the same polished, lifestyle-focused approach as the print title.
Based on channel data, the audience is likely mostly Japanese women between 25 and 44, though these age and gender splits are estimates rather than platform-reported figures. Viewers appear to come to the channel for practical styling, beauty and home-cooking ideas, and the comments are generally positive. Website material describes the magazine's editorial focus on working women's fashion and lifestyle.
A sponsored integration is estimated at $150 to $250 per video, which works out to about $100 to $160 per 1,000 views on median performance. That is well above the $10 to $30 CPM typical for paid ads, so brands should weigh that premium against reach. Best suited to Japanese fashion, beauty and kitchen brands seeking a magazine-credible setting.
Written from バイラ チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. バイラ チャンネル can edit or remove this page at any time.
Questions about バイラ
How much does BAILA Channel charge for a sponsored video?
Estimated sponsored integration rates for BAILA Channel are $150 to $250 per video, based on its median of about 1,560 views per long-form video. This is an estimate from channel metrics, not a published rate card. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does BAILA Channel post about on YouTube?
BAILA Channel posts Japanese-language videos on fashion, beauty, cooking and interiors aimed at working women in their thirties. Recent uploads include talk-style food episodes, room tours with stylists, bag-contents videos and base makeup tutorials. Videos usually run about 35 to 45 minutes.
How do I contact BAILA Channel for a brand deal?
Contact details for BAILA Channel are unlocked on Starbooked for $0.80. The channel also lists official social accounts on Instagram, X and LINE. Boosted creators can be booked through Starbooked directly.
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