Baker & Cruz Podcast, hosted by Brian Baker and Johnette Cruz, is a weekday local-leaning talk show from 93.1 WIBC in Indianapolis covering national and Indiana news, politics, lifestyle and community topics. The feed lists 1,000 episodes with daily updates and a median episode length of about 11 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.
Daily Indianapolis talk show reaching central Indiana listeners on news and lifestyle
- Two-host weekday show from 93.1 WIBC, a long-running Indianapolis talk station
- Over 1,000 episodes in the feed and daily updates through the week
- Local-first framing on national and statewide stories suits regional brands
Brand fit report
Content
- Formats
- co-hosted banter, interview, news commentary
- Tone
- conversational, opinionated
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 10 to 12 minutes for clips, about 100 minutes for full daily shows
Audience
Commercial
- Brands seen
- WIBC
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the website lists an Advertise With WIBC page but no sponsor is named in the episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles cover political and election coverage such as 'Agents Search Rep. Omar's Washington Home in Criminal Probe' and 'The Debate Over Election Security and Voter Fraud', so political sensitivity is high.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | wibc.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1228315829 |
| RSS feed | www.omnycontent.com/d/playlist/78a347aa-3282-4ac… |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Baker & Cruz - 10/16/2026 | 2026-10-16 | 1 h 49 min |
| Chick-Fil-A CEO Faces Backlash After LGBTQ Rights Interview | 2026-10-16 | 11 min |
| Baker & Cruz - 10/15/2026 | 2026-10-15 | 1 h 42 min |
| The Importance of Breast Cancer Awareness: A Conversation with Dr. Lau | 2026-10-15 | 9 min |
| Baker & Cruz - 10/14/2026 | 2026-10-14 | 1 h 48 min |
| Indiana Democrat Jamie West Goes Viral After Train Wreck Interview | 2026-10-14 | 5 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 0 days.
Weekdays from 9 AM to Noon on 93.1 WIBC, Brian Baker and Johnette Cruz take the biggest stories of the day, national, statewide, and right here at home, and break down what they really mean for Hoosiers in central Indiana. It's local-leaning talk that mixes the issues with lifestyle and a whole lot of fun. What Listeners Get Local first: How decisions in Washington and at the Statehouse hit Indy…
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About Baker & Cruz Podcast
Baker & Cruz Podcast is the weekday podcast of 93.1 WIBC, the Indianapolis talk station, hosted by Brian Baker and Johnette Cruz. Per the feed and the station website, the show runs from 9 AM to noon and takes the day's national, statewide and local stories, then explains what they mean for Hoosiers in central Indiana. The format mixes news commentary, interviews and lifestyle segments on family, food and health.
The feed lists 1,000 episodes with daily updates and a median episode length of about 11 minutes for clips, while full broadcasts run past 100 minutes. Apple Podcasts shows 1,186 ratings with a 4.6 average and the show listed since 2017. Listeners are likely older central Indiana adults interested in local politics; estimated downloads are 5,000 to 25,000 per episode. No sponsors are named in the feed.
A sponsor could expect an estimated $90 to $625 per episode for a host-read mid-roll spot. This suits regional brands in home, health and local services that want to reach central Indiana audiences.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Baker & Cruz Podcast can edit or remove this page at any time.
Questions about Baker & Cruz Podcast
How much does Baker & Cruz Podcast charge for a podcast sponsorship?
Estimated rates are $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the spot and the booking terms.
What is Baker & Cruz Podcast about?
It is a weekday talk show from 93.1 WIBC in Indianapolis, where Brian Baker and Johnette Cruz break down national and central Indiana news and lifestyle topics for local listeners.
How do I contact Baker & Cruz Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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