Starbooked

Shannon Baker and Shauna Baker, known as The Baker Twins (@bakertwins), are a US-based twin duo from Los Angeles who make comedy sketches, fitness, beauty and challenge videos. Their channel has about 13,600 subscribers and around 11,800 median views per video. Uploads have stopped since 2020, and sponsored integrations have been priced at roughly $250 to $850 per video.

Why brands book BakerTwins

Twin creators with a proven history of sponsored unboxings and reviews

  • Median of about 11,800 views per video across 30 recent uploads
  • Past integrations with Lume, UpBra, Candy Club and Home Chef
  • Long-form videos around 6 to 8 minutes suit detailed product demos
Best forpersonal care product launchessubscription box or meal kit trials
Watch forNo uploads in over 360 days, so current audience activity is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Comedy25%
Fitness20%
Beauty10%
Formats
unboxing and review, vlog series, comedy sketch, tutorial
Tone
playful, upbeat
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhat subscription boxes are worth ithow the twins do their workoutswhat makeup products they use
Age
40%18-24
40%25-34
12%35-44
8%45+
Gender
70%women
30%men
Countries
🇺🇸 United States60%
🇨🇦 Canada15%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

20%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
LumeCandy ClubUpBraFANCLHome ChefYoga ClubExactlyBody BossVici Dolls
Categories promoted
personal care, snacks and confectionery, apparel and intimates, beauty, meal kits, fitness programs, subscription services
Affiliate links
No

Sponsored unboxings such as 'Candy Club Unboxing' and 'FANCL review' carry sponsor thanks in their descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent content such as 'Gender Role Reversal' and fitness and makeup tutorials shows no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k12k0
X–––
Instagram–––

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 2432 days ago.

We are The Baker Twins! Our names are Shannon Baker & Shauna Baker. We post videos every Tuesday and Thursday! We are twins that are actors, fitness enthusiasts and models. We like making comedy sketches, fitness videos, beauty videos and youtube challenges with our friends. Follow us on Social Media Instagram: http://www.instagram.com/TheBakerTwins Instagram: http://www.instagram.com/ShaunaBaker Instagram: http://www.instagram.com/ShannonBaker Twitter: http://www.twitter.com/TheBakerTwins Twitter: http://www.twitter.com/ShannonBaker Twitter: http://www.twitter.com/ShaunaBaker Facebook: http
BakerTwins's own profile description on YouTube

Are you BakerTwins? Claim or remove this profile.

About BakerTwins

The Baker Twins is a channel run by Shannon Baker and Shauna Baker (@bakertwins), twins from Los Angeles who started posting in 2006. Their videos mix comedy sketches, fitness workouts, beauty tutorials, subscription box unboxings and product reviews, with a strong focus on sponsored unboxings from brands such as UpBra, Candy Club and Lume.

Their audience is estimated, not measured, and skews toward viewers aged 18 to 34, with most viewers likely in the United States and Canada. The channel has about 13,600 subscribers and a median of about 11,800 views per video. Uploads have stopped since 2020, so recent reach may be lower than these historic figures suggest.

A sponsored integration is priced at roughly $250 to $850 per video, a CPM of $20 to $35 per 1,000 views, compared with a typical paid ad CPM of $10 to $30. Brands in personal care, apparel or subscription services that want low-cost, proven unboxing content may find this channel a fit.

Written from BakerTwins's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BakerTwins can edit or remove this page at any time.

Questions about BakerTwins

How much does The Baker Twins charge for a sponsored video?

Based on a median of about 11,800 views and a rate of $20 to $35 per 1,000 views, a sponsored video is roughly $250 to $850 per video. Final pricing depends on deliverables and usage rights.

What does The Baker Twins post about on YouTube?

The Baker Twins post comedy sketches, fitness workouts, beauty tutorials, vlogs and subscription box unboxings. Their most common format is the sponsored unboxing or product review, typically 4 to 8 minutes long.

How do I contact The Baker Twins for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check their profile for availability.