Tom Balding
Tom Balding Bits & Spurs (@baldingbitsandspurs), a handcrafted equine tack maker in Sheridan, Wyoming, posts short product clips of bits, spurs, headstalls and reins. The channel has about 1,050 subscribers and a median of 88 views per video, with uploads slowing to none in the last year. Sponsored work is rated at $150 to $250 per video.
Niche equine tack maker with a shop-level catalog of bits and spurs
- Channel has about 1,050 subscribers and 50 uploads, all showing handmade bits, spurs and headstalls
- Its most-viewed upload, a 2019 How It's Made segment on bits, drew 7,665 views
- Median 88 views per video means sponsored reach is small; price should follow that
Brand fit report
Content
- Formats
- short product showcase, workshop clip, product demo
- Tone
- practical, understated
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- equine tack, horse bits, spurs, headstalls
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos show product demonstrations of horse equipment with no flagged content in titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.1k | 88 | 0 |
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Pro Roller Mouthpiece · 93 views
▶Roller Derby Mouthpiece · 63 views
▶Correction 1 ball welded to the top of the port · 78 viewsLast three uploads, latest 400 days ago.
Located in the foothills of the Big Horn Mountains, Tom Balding Bits & Spurs takes great pride in hand crafting high quality equine riding equipment. All of the bits and spurs shipped around the world are crafted in the local Sheridan Wyoming workshop. Tom's products are endorsed by professional riders and trainers throughout the world and include: Andrea Fappani, Phil Rapp, and Shawn Flarida. Tom's reputation for superior craftsmanship has spread worldwide. In 2011 the film crew for Discovery Channels How It's Made documented the elaborate process of hand creating a belt buckle, bit, and spu
About Tom Balding
Tom Balding Bits & Spurs is a YouTube channel run by a handmade equine tack business based in Sheridan, Wyoming, in the foothills of the Big Horn Mountains. The channel posts very short product showcases of mouthpieces, spurs, headstalls and reins, usually under 30 seconds, with simple captions and little narration. Per the business's own website description, its products are endorsed by professional riders and trainers, and a 2011 Discovery Channel How It's Made segment documented its workshop.
The channel has about 1,050 subscribers and a median of 88 views per video, with uploads paused for more than a year. Its audience is most likely horse owners, riders and western tack buyers in the United States, though this is an estimate from the content rather than measured data. Most viewers appear to be a mix of existing customers and collectors.
Brands seeking sponsored placement in this niche can book one video at $150 to $250. At a CPM of $20 to $35 per 1,000 median views, that is far above the $10 to $30 CPM typical of paid ads, so it fits only when the audience match is exact.
Written from Tom Balding's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tom Balding can edit or remove this page at any time.
Questions about Tom
How much does Tom Balding Bits & Spurs charge for a sponsored video?
Tom Balding Bits & Spurs is priced at $150 to $250 per sponsored video, based on a median of 88 views per upload. That works out to a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30. Contact details unlock on Starbooked for $0.80.
What does Tom Balding Bits & Spurs post about on YouTube?
The channel posts very short product showcases of handmade horse bits, spurs, headstalls and reins from a workshop in Sheridan, Wyoming. Videos are mostly under 30 seconds, with a few longer clips, including a 2019 How It's Made segment. Uploads have been paused for over a year.
How do I contact Tom Balding Bits & Spurs for a brand deal?
The channel's sales contact details are listed in its public description, and the business's own site is tombalding.com. Contact details unlock on Starbooked for $0.80. The creator is not listed as bookable through boosted placement at this time.