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Banco Central de la República Argentina

@bancocentral_ar · AR · ES

Banco Central de la República Argentina (@bancocentral_ar) is the official YouTube channel of Argentina's central bank, posting in Spanish about monetary policy, financial regulation and consumer credit. The channel has about 18,000 subscribers and roughly 400 median views per video, with around 20 uploads a year and a rate of about $150 to $250 per video for sponsorships.

Why brands book Banco

Official Argentine central bank channel reaching finance-focused Spanish-speaking viewers

  • About 18,000 subscribers and a median of roughly 400 views per video across 487 uploads
  • Top explainer clips such as the 20,000 peso banknote video reached over 100,000 views
  • No sponsored content has been published, so a brand placement would be the channel's first
Best forpublic service announcementsfinancial literacy campaignsfintech regulatory awareness
Watch forGovernment channel with no commercial history; sponsorship may be restricted by public-sector rules.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
Politics20%
Education10%
Formats
press conference recordings, explainer clips, full-day conference streams
Tone
formal, informative
Language
Spanish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for explainers, 1 to 6 hours for conference recordings

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to check my credit situation in the Central de Deudoreswhat the new 20,000 peso banknote looks like and how to spot itwhat the central bank's policy decisions mean for loans and inflation
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇦🇷 Argentina95%
Other5%
LanguagesSpanish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover press conferences by the central bank president and monetary policy reform, which carry political sensitivity but no explicit content is flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube18k3984

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 24 days ago.

Canal oficial del Banco Central de la República Argentina (BCRA) Web: https://www.bcra.gob.ar Twitter: @BancoCentral_AR Instagram: @BancoCentral_AR Contacto: comunicación@bcra.gob.ar
Banco Central de la República Argentina's own profile description on YouTube

Are you Banco Central de la República Argentina? Claim or remove this profile.

About Banco Central de la República Argentina

Banco Central de la República Argentina publishes its YouTube content in Spanish, mainly press conferences, conference recordings from its monetary and banking events, and short explainer clips on consumer finance topics such as the Central de Deudores and how to read a credit report. Uploads run about 20 per year, and the longest recordings exceed five hours. The channel is aimed at economists, bank staff, students and general Argentine consumers, though these audience shares are estimates rather than platform-reported figures.

The channel has about 18,000 subscribers and a median of roughly 400 views per video, with occasional spikes such as the new 20,000 peso banknote explainer above 100,000 views. Its website describes the central bank's public education and consumer protection work, and the channel has no sponsored content to date.

Brands that need access to Argentine financial decision-makers or want to support a public information campaign may find this channel useful. Based on the channel's size and median views, a sponsored video would cost about $150 to $250, which is a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads.

Written from Banco Central de la República Argentina's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Banco Central de la República Argentina can edit or remove this page at any time.

Questions about Banco

How much does Banco Central de la República Argentina charge for a sponsored video?

Based on a median of about 400 views, a sponsored video would cost roughly $150 to $250. That is a CPM of $20 to $35 per 1,000 views, which is higher than the $10 to $30 typical for paid ads. The channel has not published any sponsored content, so rates are an estimate.

What does Banco Central de la República Argentina post about on YouTube?

The channel posts press conferences, recordings of central bank conferences and seminars, and short explainers on consumer credit and banknotes. Content is in Spanish and is mostly formal and informational. Uploads run about 20 per year.

How do I contact Banco Central de la República Argentina for a brand deal?

The channel's public description lists comunicación@bcra.gob.ar as a contact. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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